UK parents say social gaming platforms (such as the Nintendo Wii) are having a positive influence in their homes, as well as facilitating peer bonding and encouraging children to do more exercise, according to a new TNS Technology study.
Below, some results from the survey:
“The breadth of age groups that the Wii appeals to is revolutionizing the industry, and the take-up of gaming with older generations and female gamers shows us that there is still plenty of opportunity for this market to grow,” said Amy Cashman, head of TNS Technology in the UK. “Gaming console manufacturers need to keep up this momentum and find fresh ways to appeal to this new audience – bearing in mind what they want is ‘interaction’ not a sole-user experience.”
About the survey: In April 2008, TNS surveyed a sample of 1,000 people representative of the British population.
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