Chart close-up from:
Women Over 55 Take Facebook by Storm »
Women Over 55 Take Facebook by Storm

Latest MarketingCharts stories

Snapchat Cements Its Position As Teens’ Favorite Social Network

Snapchat is separating itself from the pack and establishing itself as the social network for teens, at least according to recent survey results from Piper Jaffray. In its latest bi-annual teen survey, Piper Jaffray found 35% of respondents naming Snapchat their favorite social platform, well ahead of the next-closest competitor, Instagram (24%).

Read more »

Here Are 2016’s Top Brands Ranked by Customer Loyalty

Google has taken over as this year’s brand loyalty leader, rising 5 spots from last year’s results to take the mantle from Netflix, which fell to 4th. That’s according to the latest annual loyalty study [pdf] from Brand Keys, which ranked customer engagement and loyalty for 635 brands across 72 categories.

Read more »

European Marketers See Critical Future Role of Data and Technology

Almost 3 in 4 marketers in the UK, France and Germany agree that marketers need to be prepared to implement new technology in order to succeed, and an equal percentage (73%) agree that marketers are expected to adapt to tech advancements to keep pace with the industry. Trouble is, only about 1 in 4 consider […]

Read more »

Netflix’s International Paid Streaming Subscriber Count Up >50% Y-O-Y

Netflix soars shared after it released its Q3 earnings report, and here we’ve charted its paid streaming subscriber growth over a period totaling almost 5 years. As the chart (click to enlarge) demonstrates, the number of paid streaming subscribers outside the US has grown by more than 50% year-over-year in Q3, and by a factor […]

Read more »

3rd Gen Hispanics Want More Relatable Advertising. Here Are the Top 10 Ad Elements That Resonate

A majority of 2nd (63%) and 3rd (65%) gen Hispanics agree that there should be more ads in English that speak specifically to Hispanics and Latinos, according to a new study [download page] from Yahoo Advertising and Audience Theory. While a majority of survey respondents believe that an ad showing multiple cultures is more likely […]

Read more »