New Milestone for Millennials’ Media Time: Smartphone Web+Apps Tops Traditional TV

An in-depth analysis of a watershed moment. Or was it?
Continue reading » | March 22, 2017

Which Components Are Essential to Marketers’ Brand Strategies?

Brand managers will be paying more attention to audience personas this year.
Continue reading » | March 23, 2017

Number of Broadband Households Foregoing Legacy Pay-TV Continues to Rise

The share of US broadband households that don't subscribe to legacy pay-TV continues its steady climb, reports TDG Research in a new study. Some 22% of broadband households surveyed in 2016 could be classified as "Cord Nils" in that they don't use any TV services from legacy providers. That's double the figure from 2012 - a marked rise in a short time.
Continue reading » | March 23, 2017

Budgets, Cultures Holding Back Data-Driven Strategies

Inadequate budgets are the biggest obstacles to implementation of truly data-driven customer strategies, cited by 54% of marketers responding to a new CMO Council survey [download page]. Challenges associated with internal cultures are also proving impediments: 43% cited a failure to fully embrace a customer-centric culture, and 32% feel it's due to a lack of senior-level support to spark change.
Continue reading » | March 22, 2017

Online Radio and Podcast Audiences Continue to Broaden

Some 61% of Americans aged 12 and older this year report listening to online radio on a monthly basis, and 87% of those listeners (53% of respondents overall) listen on a weekly basis, per the latest edition of the annual Infinite Dial report [pdf]. Both monthly and weekly online radio listening have grown across age groups, with weekly reach up by a third among the 55+ group (32%, from 24%).
Continue reading » | March 21, 2017

Which Content Assets Do Sales Request Most From Marketing?

Product flyers and spec sheets (75%) are the content assets most requested by sales teams, according to a study [download page] from Demand Metric in partnership with MarcomCentral. Presentations (56%) are also popular, with research suggesting that these have a significant impact on buyer behavior.
Continue reading » | March 21, 2017

What Are Marketers Finding to be the Most Effective Email List Growth Tactics?

Email continues to one of - if not the most - effective digital marketing tactics available. And while the recent focus has been on improving subscriber engagement amid declining click rates, list growth is obviously also a huge priority (and challenge). In its latest monthly report [download page], Ascend2 takes a look at the tactics that are perceived to be the most effective - and difficult to execute - for list growth.
Continue reading » | March 20, 2017

Should Brands Take Public Stances on Social Issues? Consumers Weigh In.

Brands are in the political and societal spotlight more these days - sometimes of their own accord, and sometimes not. But to what extent should brands have a voice in societal matters? Youth appear to feel more strongly about this than their older counterparts, according to a recent YouGov survey, which found half of Millennials (18-34) approving of brands taking a public stance on social issues, as opposed to only about one-quarter of Baby Boomers (55+).
Continue reading » | March 20, 2017

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