Online Shoppers Twice as Likely to Start a Product Search on Amazon Than on a Search Engine

Satisfaction with smartphone shopping experiences is on the rise.
Continue reading » | June 26, 2017

Majority of American Adults Identify As Middle-Class

Almost half of Millennials identify as working or lower class, though.
Continue reading » | June 26, 2017

Half of Americans Now Use Social Media As A News Source; Messaging Apps Becoming More Popular

The most rapidly growing news source for Americans is social media, according to the latest annual Reuters Institute's Digital News Report. In fact, this year for the first time a majority (51%) of Americans surveyed reported using social media as a source of news during the prior week.
Continue reading » | June 23, 2017

User-Generated Content Boosts Purchase Confidence, Online Shoppers Say

User-generated content (UGC) has a strong influence on purchase decisions, according to a survey [download page] commissioned by TurnTo Networks and conducted by Ipsos. A slight majority of online shoppers surveyed noted that UGC is a very or extremely influential part of their purchase decisions, with the vast majority at least somewhat agreeing that it increases their purchase confidence.
Continue reading » | June 23, 2017

2 in 3 Marketers Say That Marketing Understands What Sales Needs to Succeed

In the US, 7 in 10 marketers are satisfied with their collaboration with other departments, according to the latest State of Marketing survey [download page] from Salesforce Research. In fact, respondents across all of the markets surveyed feel fairly confident about their collaborations with other departments, including sales.
Continue reading » | June 22, 2017

Global Email Users, Traffic Forecast to Continue Growing

Email may not be growing at the same rate as social media or messaging platforms, but it's still chugging along, according to a new annual forecast [pdf] from The Radicati Group. Globally, there are an estimated 3.7 billion email users this year, a number that is predicted to grow by 3% per year through 2021, when it will exceed 4.1 billion.
Continue reading » | June 22, 2017

State of Marketing Report Shows Growing Use of Various Channels, Troubles With Message Personalization

Salesforce Research has released its 4th annual "State of Marketing" report [download page], surveying the landscape of the evolving function. While the study covers several different areas, one particular takeaway underscores the rate of change, at least in channel usage: marketing leaders responding to the survey estimated that on average, one-third of their budgets are spent on channels they didn't know existed 5 years ago.
Continue reading » | June 21, 2017

Consumers Now Say They’re More Likely to Share Good Than Bad Experiences

In a reversal from past research (see here and here) consumers are more likely to share good experiences than bad ones, according to a recent Temkin Group survey. In fact, just 14% of the 10,000 US consumers surveyed said they were tight-lipped following a recent very good experience with a company, compared to 35% who didn't tell anyone following a very bad experience.
Continue reading » | June 21, 2017

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