Roughly 6 in 10 consumers surveyed across 8 countries say that besides traditional methods of research, they'd like to use Virtual Reality presentations when searching for information about vehicles. That's according to Capgemini's Cars Online 2017 study [download page], which found respondents in Emerging Markets showing more interest in additional features than those from Mature Markets.
This month's quick-hit set of top charts includes the following topics: traditional TV viewing trends and live vs. OTT viewing; Netflix vs. cable-TV subscriber count; biggest video ad challenges; youths' purchase influencers; teens' top social platforms; businesses' use of social listening tools; marketing ROI headaches; most important PR trends; and fastest-growing e-commerce categories.
While roughly three-quarters of Boomers (76%) and Millennials (73%) plan their alcohol purchases ahead of time, some 18% of Boomers (vs. 11% of Millennials) buy impulsively and 16% of Millennials (vs. 7% of Boomers) say they're reminded while shopping in stores, according to data released by Nielsen. More than half of Baby Boomers (52%) say they have a specific brand in mind when making a shopping trip, compared to only one-quarter of Millennials.
Some 59% of Americans say they prefer saving money to spending money, compared with 38% who favor spending, according to the latest Gallup survey on financial habits, fielded among 1,019 adults. This represents a 6-point drop in the share of savers from last year's high of 65%, and a corresponding 5-point increase in spenders.