Direct Media Response Rate, CPA & ROI Benchmarks in 2017

Some key figures from the DMA's latest report.
Continue reading » | June 26, 2017

Radio’s Weekly Audience is Large… And Growing

The number of weekly Hispanic listeners (12+) has grown by more than 5% over the past 2 years.
Continue reading » | June 27, 2017

In-Store, Atmosphere Counts. And Shoppers Say That Music Helps.

The majority of American shoppers (84%) find that when stores play music, it makes for a more enjoyable shopping experience, according to The State of Brick & Mortar report [download page] from Mood Media, which surveyed 11,255 consumers across 9 countries. Many shoppers also find that hearing music in stores lifts mood (81%) and helps them relate and connect to the brand (70%).
Continue reading » | June 27, 2017

OTT Streaming Devices Now Top All Other Devices in Premium Digital Video Ad Views

When it comes to premium digital video, the big story isn't mobile. Instead, it's the TV screen, and specifically OTT streaming devices, which have grown to exceed all other devices in premium digital video ad view share. That's according to FreeWheel's latest quarterly report [download page], this one covering Q1 2017.
Continue reading » | June 26, 2017

Majority of American Adults Identify As Middle-Class

A solid majority (62%) of American adults identify as either upper-middle or middle-class, with a healthy plurality (44%) saying they belong to the middle class, according to new survey results from Gallup. The report notes that middle-class identification has returned to pre-recession levels; as recently as 2015, only about half identified as upper-middle or middle class.
Continue reading » | June 26, 2017

Online Shoppers Twice as Likely to Start a Product Search on Amazon Than on a Search Engine

Online shoppers are increasingly limiting themselves to single-channel shopping, with almost two-thirds either searching and buying online (43%) or searching and buying in-store (21%), per UPS' latest Pulse of the Online Shopper study [download page]. That also means that they're increasingly beginning their product searches on Amazon.
Continue reading » | June 26, 2017

Half of Americans Now Use Social Media As A News Source; Messaging Apps Becoming More Popular

The most rapidly growing news source for Americans is social media, according to the latest annual Reuters Institute's Digital News Report. In fact, this year for the first time a majority (51%) of Americans surveyed reported using social media as a source of news during the prior week.
Continue reading » | June 23, 2017

User-Generated Content Boosts Purchase Confidence, Online Shoppers Say

User-generated content (UGC) has a strong influence on purchase decisions, according to a survey [download page] commissioned by TurnTo Networks and conducted by Ipsos. A slight majority of online shoppers surveyed noted that UGC is a very or extremely influential part of their purchase decisions, with the vast majority at least somewhat agreeing that it increases their purchase confidence.
Continue reading » | June 23, 2017

Keep scrolling for more charts and articles:

E-Commerce Predicted to Account for One-Eighth of US B2B Sales in 2020
Marketing Leaders in Europe See Results From Digital, Want to Beef Up Capabilities
Agencies Are Confident About Profitable Growth This Year. Where Will it Come From?
Enterprise Organizations Tout Effectiveness of In-Person Events for Demand Gen
Majority of Consumers Say Ads Can Affect the Site Experience, Find Pop-Ups Intrusive
The 10 Brands That Have the Best Perception Among LGBT Consumers
B2B Decision-Makers: Thought Leadership Can Make or Break the Sale
Top 10 Marketing Charts of the Month – May 2017
Father’s Day Spending Predicted to Reach New High
Half of Top Publishers’ App Install Spend Reportedly Allocated to Video Formats
Where’s the Art in Data-Driven Marketing?
Which Generation Is Most Likely to Use PCs, Smartphones and Tablets? It’s Not Millennials.
Concerns With Fake News Lead Some Programmatic Advertisers to Reconsider Open Exchanges
Six in 10 Fortune 500 CEOs Avoid Social Media
The 5 Devices With the Broadest Penetration in US Households
Agencies’ Post-Election Takeaway: Focus More on Customer Demographics and Values
The TV Remains the Dominant Screen for Video Viewing
European Online Ad Spend Continues Double-Digit Growth
Older Adults’ Tech Adoption on the Rise; Social Media Use Remains Limited
Loyalty Programs Continue to Affect Shopping Behavior, Members Say
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