Almost half are hardly or not at all confident in brands’ responsible use of their personal data.
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US Online Media Spend in 2023 and the Outlook for 2024
Total US online media spending is expected to grow by almost 15% this year, capturing more than 6 in 10 media ad dollars.
Email’s Still A Top Purchase Driver, but Not for Everybody
Social media ads and posts hold more sway among younger generations, who appear to be more brand-loyal than their older counterparts.
B2C Marketers’ Customer Engagement Channels
The shares of B2C marketers who say they use the following channels for customer engagement: Email Social media...
What Might Help A Consumer Complete A Survey?
Short, user-friendly surveys are more likely to be completed.
US Adults’ Smartphone Ownership, by Demographic Group, in 2023
The percentage of US adults who own a smartphone as of 2023, sorted by age (18-29; 30-49; 50-64; 65+), race/ethnicity,...
Programmatic to Edge Direct Buying for Audio and Podcasts This Year
The advertisers surveyed are 10 times more likely to say they’ll increase (62%) than decrease (6%) their programmatic ad spend this year.
Most Effective B2C Customer Acquisition Channel
B2C marketers identify which of the following channels / tactics contributes the most to the success of their customer...
US Consumer Spending on Video Games Inched up in 2023
Total US spending on video game content, hardware, and accessories grew by 1% year-over-year.
US Online Media Spending Review and Outlook, 2023-2024
The percentage change in spending on US online media in 2023 and the forecast for 2024, covering the total and the...
Factors Likely to Boost Consumer Survey Completes
Factors that make a consumer more likely to complete a survey, showing adults overall and sorted by generation (Gen Z,...
Which Teens Have Access to Which Devices?
Household income plays a role in access to computers, consoles, and tablets, but not smartphones.