Communications specialists around the world choose the top 3 trends from the following list that will dominate their...
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Number of Retail Media Networks Used by CPG Brands
The number of retail media networks (RMNs) that CPG/FMCG brand advertisers have used in the past 12 months.
US Retail Sales Growth, 2013-2024 (Forecast)
Historical US retail sales growth rates (year-over-year) from 2013 through 2023, along with the preliminary forecast...
High-Growth Professional Services Firms Spend More on Marketing
Overall, though, professional services firms are dedicating a smaller share of their revenues to marketing.
Total Forecast Easter-Related Retail Spending, 2007-2024
Total forecast Easter-related consumer retail spending, from 2007 through 2024.
Here’s Where Consumers Get Info About Local Businesses
18-24-year-olds say they’re more likely to have recently used Instagram and TikTok than Google Search for local business information.
B2B Buyers’ E-Commerce Site Preferences
B2B buyers outline their preferences for suppliers' e-commerce sites: Accurate information on stock, pricing and...
Subscription Category Churn Due to Price Hikes
Subscription categories that subscribers have canceled due to a recent price hike: Education Physical goods boxes Home...
How Much Does Programmatic Out-of-Home Cost?
The average CPM for programmatic OOH inventory rose to $7.24 in H2 2023.
B2B Executives Outline Their Most Important E-Commerce Initiatives
Almost two-thirds of B2B executives feel that e-commerce is broken at their organization.
Only A Minority of IT Decision-Makers Say That Downloaded Content Provides Value
However, the majority of younger decision-makers find downloaded content to be valuable.
Consumers Are Still Planning Discretionary Spending Pullbacks
There’s marginal improvement in the outlook for spending on clothing and apparel.