The amount of time that US adults (overall and sorted by age - 18-34; 35-49; and 65+) spent with the following media...
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Programmatic Out-of-Home CPMs, by Venue Category
The average CPM for programmatic out-of-home ads, comparing H2 2023 with H1 2023, overall and for each of the...
US Online Media Spend in 2023 and the Outlook for 2024
Total US online media spending is expected to grow by almost 15% this year, capturing more than 6 in 10 media ad dollars.
US Offline Media Spend in 2023 and the Outlook for 2024
It was a “down year” for offline media spending last year, but things look a little brighter in this election year.
Contextual Data Rising in Importance for Targeting
More than 6 in 10 advertisers expect to increase their use of contextual data this year.
US Consumers’ Main Attention-Grabbing Ad Medium
US consumers indicate the main advertising channel that grabs their attention, comparing results from 2023 with those...
Digital Boomers See the Benefit of Technology in Various Categories
7 in 10 Digital Boomers are curious about new tech, devices, and apps and most look forward to embracing new tech that can improve their lives.
Holiday 2023 Data Hub [Updated]: Results Recap
Holiday season spending met the NRF’s expectations.
US Offline Media Spending Review and Outlook, 2023-2024
The percentage change in spending on US offline media in 2023 and the forecast for 2024, covering the total and the...
Podcast Spending Expected to Rise as Marketers See It as Under-Advertised
Podcasts are perceived to be better than streaming music and radio for unduplicated reach and reaching affluent audiences.
Programmatic Advertisers in the US Look to Prioritize Performance
Around half of advertisers include programmatic across all campaign types (upper, mid, and lower funnel).
These Are Americans’ Most Common Entertainment Activities
Music is about twice as popular as spoken word audio, and non-console-based games are likewise about twice as popular as console-based games.