More than 6 in 10 advertisers expect to increase their use of contextual data this year.
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Digital Boomers See the Benefit of Technology in Various Categories
7 in 10 Digital Boomers are curious about new tech, devices, and apps and most look forward to embracing new tech that can improve their lives.
Subscription Business Churn Rates
Subscription business churn rates from 2020 through 2023, along with the rate in 2023 for the following industries:...
Holiday 2023 Data Hub [Updated]: Results Recap
Holiday season spending met the NRF’s expectations.
How US Consumers Use TikTok for Search
What US consumers have looked for when using TikTok as a search engine: New recipes New music DIY tips Fashion advice...
Programmatic Advertisers in the US Look to Prioritize Performance
Around half of advertisers include programmatic across all campaign types (upper, mid, and lower funnel).
Advertisers’ Budget Allocation for Targeting Data Types
The expected share of budgets to be allocated to the following data types for targeting in 2024: Contextual data...
Which Industries Are Delivering the Best Experiences?
US consumers are most satisfied with their recent Supermarket experiences.
Consumers Like to Spend on Apparel, and Will Take Their Time to Do So
More than 7 in 10 prefer to take their time when shopping for clothing online rather than get through the process as quickly as possible.
Consumers Still Prefer the Human Touch in Customer Service
Human customer service interactions are preferred over digital ones for most – but not all – scenarios.
US Consumer Satisfaction with Experiences, by Industry
The share of US consumers who report being satisfied (top-2 box on a 5-point scale) with their most recent experience...
US Out-of-Home Ad Spend Continued Its Growth in Q3, Albeit Slowly
Digital accounted for almost one-third (32%) of OOH ad sales for the quarter.