Holiday season spending met the NRF’s expectations.
Search Results
Google’s Top Trending Searches of 2023, and Other Year-in-Review Lists
Disasters – both natural and manmade – topped the lists of top-trending news searches globally and in the US.
US Consumer Satisfaction with Experiences, by Industry
The share of US consumers who report being satisfied (top-2 box on a 5-point scale) with their most recent experience...
US Out-of-Home Ad Spend Continued Its Growth in Q3, Albeit Slowly
Digital accounted for almost one-third (32%) of OOH ad sales for the quarter.
Preference for Human vs. Digital Service Interaction
Consumers around the world indicate whether they prefer human or digital service channels for the following tasks:...
What Are Brands’ Concerns About Social Media ROI?
It’s hard having to use multiple platforms and keep track of new user and advertising features.
How Are Shoppers Getting to Product Detail Pages?
More than one-quarter report often arriving at product detail pages from social media.
These Are Perceived to be the World’s Most Innovative Market Research Suppliers in 2023
Last year’s #1 brand tumbled to the 18th spot this year. Which supplier took its place?
Is AI in Search Changing B2B Content Strategies?
Some are sharpening their focus on user intent/answering questions.
Support Wanes for Businesses Taking A Stance on Current Events
Some 41% of adults think that businesses should take a public stand, down from 48% last year.
Some Americans Are Putting Off Major Purchases
Almost 3 in 10 have put off shopping for an automobile and will wait some time before resuming their search.
Digital Accounted for One-Third of Growing Out-of-Home Ad Spend in Q2
OOH ad spend continued its ascent, posting the second-largest Q2 on record.