The net percentage of people around the world who expect to spend more on the following in 2024 minus the percentage...
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Subscription Business Benchmarks in 2023: 6 Key Points to Know
Free trial conversion rates are declining, but churn rates have remained steady.
Some B2B Marketers Report Budget Cuts
In fact, more US B2B marketers surveyed said their budgets will be lower this year than higher in comparison with 2023.
Subscription Business Churn Rates
Subscription business churn rates from 2020 through 2023, along with the rate in 2023 for the following industries:...
Holiday 2023 Data Hub [Updated]: Results Recap
Holiday season spending met the NRF’s expectations.
How US Consumers Use TikTok for Search
What US consumers have looked for when using TikTok as a search engine: New recipes New music DIY tips Fashion advice...
Which Industries Are Delivering the Best Experiences?
US consumers are most satisfied with their recent Supermarket experiences.
Consumers Like to Spend on Apparel, and Will Take Their Time to Do So
More than 7 in 10 prefer to take their time when shopping for clothing online rather than get through the process as quickly as possible.
Consumers Still Prefer the Human Touch in Customer Service
Human customer service interactions are preferred over digital ones for most – but not all – scenarios.
Google’s Top Trending Searches of 2023, and Other Year-in-Review Lists
Disasters – both natural and manmade – topped the lists of top-trending news searches globally and in the US.
US Consumer Satisfaction with Experiences, by Industry
The share of US consumers who report being satisfied (top-2 box on a 5-point scale) with their most recent experience...
US Out-of-Home Ad Spend Continued Its Growth in Q3, Albeit Slowly
Digital accounted for almost one-third (32%) of OOH ad sales for the quarter.