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Small FMCG Manufacturers Enjoying Growth, Gaining Market Share

Small FMCG Manufacturers Enjoying Growth, Gaining Market ShareThe smallest manufacturers are benefiting from greater exposure on store shelves, clean label items and premium price tiers.June 20, 2017

The majority (53%) of growth in FMCG sales is coming from the smallest manufacturers, which have risen to 19% share of dollar sales, up 2 points over the past 5 years, according to a recent Nielsen report. In fact, the smallest manufacturers seem to be... READ MORE
Global Newspaper Circulation and Advertising Trends in 2016

Global Newspaper Circulation and Advertising Trends in 2016Newspaper monetization continues to shift towards circulation.

Globally, newspaper revenues declined by 2% year-over-year in 2016, as increases in circulation sales failed to match declines in ad spending, according to top-line data released as part of the WAN-IFRA’s annual World Press Trends survey. The study... READ MORE
Cord-Cutters Watch More OTT, But On the Whole Are Fairly Light TV Content Viewers

Cord-Cutters Watch More OTT, But On the Whole Are Fairly Light TV Content ViewersCord-cutters watch about 2-and-a-half hours per day of OTT content. That's more than the average OTT viewing home, but is far less than average linear TV viewing time.

Households that previously subscribed to pay-TV but no longer do so (cord-cutters) spend 2.5 hours per day watching over-the-top (OTT) content such as Netflix and Hulu, reports comScore after analyzing the behaviors of such homes during the month of March.... READ MORE
1 in 10 Consumers Using Voice Search to Find Something to Watch on TV

1 in 10 Consumers Using Voice Search to Find Something to Watch on TVAnother 1 in 5 don't have the capability but would like to use it.

Voice-enabled assistants are becoming more popular, and are beginning to be used for digital commerce. But what about voice and TV? A new report from TiVo [download page] examines the use of voice search to discover content, finding that 1 in 10 respondents... READ MORE
Pressure Builds on Marketers to Measure Performance and Impact

Pressure Builds on Marketers to Measure Performance and ImpactMarketing needs to improve in deriving insights from data and making course adjustments based on data.June 16, 2017

The pressure on marketing to measure its value, impact and contribution is growing, according two-thirds of respondents to the 2017 Marketing Performance Management (MPM) Benchmark study conducted by VisionEdge Marketing in partnership with Hive9 and Valid... READ MORE
These Companies Top Consumers’ Corporate Social Responsibility Rankings

These Companies Top Consumers’ Corporate Social Responsibility RankingsWegmans tops the list for Baby Boomers, while Tesla takes the top spot for Millennials.

Wegmans is the best perceived company in the US for social responsibility, reveals The Harris Poll after asking more than 23,000 consumers to rate the 100 most visible companies on attributes including support for good causes, environmental responsibility... READ MORE
Trade Marketer Wish List: Better Targeting, Measurement

Trade Marketer Wish List: Better Targeting, MeasurementE-commerce has the potential to be disruptive, but presents challenges.June 15, 2017

Shopper marketing has gained in importance over the past 5 years, according to a slight majority of survey respondents to a study from Criteo [download page] conducted by Millward Brown. Participants – all of whom have had budgetary authority over... READ MORE
B2B Persona Research: Marketers Have the Highest Churn Rates

B2B Persona Research: Marketers Have the Highest Churn RatesTargeting personas means recognizing internal as well as external moves that may impact audience relevance.June 14, 2017

Targeting B2B marketers? You’ll enjoy the prospect (pun intended) of a new influx of personas, but be faced with the problem of higher churn rates than other departments, according to a fascinating report [download page] from Salesforce Research. Based... READ MORE
Alert: US Broadband Market Matches Pay-TV Market in Size

Alert: US Broadband Market Matches Pay-TV Market in SizeAs the broadband and pay-TV markets move in opposite directions, one catches up with the other.

It’s well known that in recent years the pay-TV market has been shrinking, even if sometimes the rate of cord-cutting has been overblown. At the same time, many of the companies that offer pay-TV services have been adding broadband subscribers. And for... READ MORE
The Most Bothersome Aspect of Brand Marketing Is…

The Most Bothersome Aspect of Brand Marketing Is…Honesty in advertising is paramount, consumers say.June 13, 2017

Consumers don’t necessarily dislike advertising – in fact, in some instances they like it. But what really irks them most about brand marketing is false or misleading advertising, according to a new CMO Council study [download page] produced in... READ MORE
Social Media Trends: Which Platforms and Content Types Are Gaining Favor?

Social Media Trends: Which Platforms and Content Types Are Gaining Favor?Instagram seems to be capturing marketers' enthusiasm this year in adoption, planned frequency and advertising efforts.June 12, 2017

The latest annual Social Media Marketing Industry Report [download page] was recently released by Social Media Examiner. The wide-ranging study, based on a survey of more than 5,700 participants around the world, offers some insights into marketers’... READ MORE
Marketing Leaders in Europe See Results From Digital, Want to Beef Up Capabilities

Marketing Leaders in Europe See Results From Digital, Want to Beef Up CapabilitiesMost believe that their teams' strengths are on the creative side - and want to bolster their digital and analytics competency.

Three-quarters (74%) of senior marketing executives in Europe describe their organization’s digital marketing capability as being in its developmental stages: 43% say their system has potential and is starting to yield results, while 31% are still... READ MORE
Agencies Are Confident About Profitable Growth This Year. Where Will it Come From?

Agencies Are Confident About Profitable Growth This Year. Where Will it Come From?Agencies see more business coming in the area of emerging tech, but need to battle against competition from in-sourcing and consultancies.June 9, 2017

Some 86% of agencies are confident that this year will be better than last in terms of profitable growth, according to a Society of Digital Agencies (SoDA) survey [pdf] of 126 executives primarily from mid-sized ($25M or less in annual revenues) digital... READ MORE
The 10 Brands That Have the Best Perception Among LGBT Consumers

The 10 Brands That Have the Best Perception Among LGBT ConsumersAmazon unseats Tesla, which plummets to 35th.

Amazon continues to sweep up the accolades: the brand is now the best-perceived among LGBT consumers, according to recent data from YouGov BrandIndex, unseating former champion Tesla, which fell to 35th place this year. PBS (25.5) comes in second, followed... READ MORE
B2B Decision-Makers: Thought Leadership Can Make or Break the Sale

B2B Decision-Makers: Thought Leadership Can Make or Break the SaleThought leadership can influence awareness and purchase decisions, but also in a detrimental way.June 7, 2017

Thought leadership can have an impact throughout the purchase funnel, but poor quality content may ultimately drive decision-makers away, according to an Edelman and LinkedIn survey of more than 1,300 US business decision-makers who are LinkedIn members.... READ MORE
Top 10 Marketing Charts of the Month – May 2017

Top 10 Marketing Charts of the Month – May 2017Our top 10 charts of the month, as determined by you, our readers.

This month’s quick-hit set of top charts includes the following topics: population shares, by age bracket; media consumption trends; media advertising heavyweights; most tolerated ad types; brand behavior on social media; email innovation efforts... READ MORE
Father’s Day Spending Predicted to Reach New High

Father’s Day Spending Predicted to Reach New HighProjected retail spending surrounding Father's Day is about one-third less than for Mother's Day.June 6, 2017

Fresh off a predicted record spend for Mother’s Day (and for graduation), the NRF is out with another rosy projection, this time for Father’s Day. Based on a survey of more than 7,300 adults, the NRF expects that total retail spending surrounding... READ MORE
Where’s the Art in Data-Driven Marketing?

Where’s the Art in Data-Driven Marketing?It's one thing to run a test. It's another to interpret the results and use them to persuade another party.June 5, 2017

Marketing today tends to be more science than art, though it’s not at the scientific level of software development and IT. At least that’s the view of more than 600 participants to a study fielded by Chief Marketing Technologist and Third Door... READ MORE
Six in 10 Fortune 500 CEOs Avoid Social Media

Six in 10 Fortune 500 CEOs Avoid Social MediaOnly 3 of these CEOs have a presence on YouTube.

The majority of Fortune 500 CEOs don’t have a presence on any of 6 major social networks analyzed, according to the latest study [download page] of CEOs’ social behavior from Domo and CEO.com. In fact, most of those who do maintain a presence do... READ MORE
The 5 Devices With the Broadest Penetration in US Households

The 5 Devices With the Broadest Penetration in US HouseholdsSmartphones are now in the second spot thanks to a big jump in household ownership.June 2, 2017

The Consumer Technology Association (CTA) is out with its 19th annual study of consumer technology ownership, noting that smartphone penetration has surged by 6 points to 80% of US homes. But the good old television continues to be the most widely owned... READ MORE
The TV Remains the Dominant Screen for Video Viewing

The TV Remains the Dominant Screen for Video ViewingAlmost one-quarter of Millennials' video viewing time in Q4 was spent with TV-connected devices.June 1, 2017

Mobile video may be growing in popularity, but TV continues to be the top dog for video consumption. To wit, during the fourth quarter of 2016, American adults spent more than 90% of their video viewing time watching content on a TV screen, according to... READ MORE
European Online Ad Spend Continues Double-Digit Growth

European Online Ad Spend Continues Double-Digit GrowthMobile hasn't made quite as much of a mark in the European online ad market as it has in the US.

Online ad spend grew by 12.2% last year to reach €41.8 billion, with 20 markets registering double-digit growth for the third consecutive years, reports IAB Europe in its latest AdEx Benchmark study. The UK remains Europe’s largest advertising market... READ MORE
Loyalty Programs Continue to Affect Shopping Behavior, Members Say

Loyalty Programs Continue to Affect Shopping Behavior, Members SayThere's room to improve the program experience, though.

Member satisfaction with loyalty programs is gradually rising but could still use improvement, according to the latest annual “Loyalty Report” [download page] from Bond Brand Loyalty. Some 46% of respondents to the survey report being “very... READ MORE
B2B Execs Feel That Their Customers’ CX Expectations Are Rising

B2B Execs Feel That Their Customers’ CX Expectations Are RisingA majority believe their customers would switch loyalty based on their experiences.

Customers today have higher expectations of their experiences they have in the buying process. So say 7 in 10 professionals with responsibility for sales/commerce technologies at B2B firms. The majority of respondents, surveyed by Forrester Consulting for... READ MORE
Brands’ Use of Slang on Social Media is Annoying, Consumers Say

Brands’ Use of Slang on Social Media is Annoying, Consumers SaySocial media users want brands to behave like... store associates? May 26, 2017

Consumers seem to have fairly clear ideas about brand personalities on social media, and the use of slang isn’t… woke. In a new study from Sprout Social, roughly 1,000 US social media users weighed in on brand personalities, with most feeling... READ MORE
US Millennial Affluents Expect Double-Digit Increase in Discretionary Spending

US Millennial Affluents Expect Double-Digit Increase in Discretionary SpendingMillennials are driving increases in spending on luxury items such as fine watches and jewelry.

Affluent Millennials are far outpacing their generational counterparts in discretionary spending growth, reports YouGov’s Affluent Perspective 2017 Global Study. Affluents in other age brackets, such as Gen Xers and Baby Boomers, plan to spend less... READ MORE
Traditional Media Still the Best Way to Reach Boomers, Advertisers Believe

Traditional Media Still the Best Way to Reach Boomers, Advertisers BelieveTV leads the way in advertisers' estimation, followed distantly by print.May 25, 2017

TV is, by a large margin, the best way to reach Boomers (born before 1965), according to marketers and agency professionals responding to an Advertiser Perceptions survey. Presented with 10 media categories and asked to identify the best one for reaching and... READ MORE
Pay-TV Customer Satisfaction Back Down to the Industry Cellar

Pay-TV Customer Satisfaction Back Down to the Industry CellarPay-TV companies and ISPs share the lowest customer satisfaction scores of 43 industries measured.

Customer satisfaction with pay-TV companies has dropped this year, finds a new report [download page] from the American Customer Satisfaction Index (ACSI). The index for subscription TV services fell to 64 on the ACSI’s 100-point scale,... READ MORE
Here Are Americans’ Top Financial Concerns

Here Are Americans’ Top Financial ConcernsCould Americans afford a medical emergency?

American adults’ biggest financial worry is the inability to pay the medical costs in the event of a serious illness or accident, reports Gallup in new survey data. A majority (54%) of the more than 1,000 US adults surveyed said they’re either... READ MORE
Inbound Marketing Prioritizes SEO as Traffic Generation Proves Challenging

Inbound Marketing Prioritizes SEO as Traffic Generation Proves ChallengingMarketers are focused on generating traffic and leads, but are the leads high quality?May 22, 2017

Proving ROI has long been a top challenge for marketers. But marketers participating in HubSpot’s latest annual State of Inbound report [download page] have bigger fish to fry: generating traffic and leads. In fact, growing traffic is not only a bigger... READ MORE
1 in Every 6 Retail Dollars Spent Online Goes to Apparel & Accessories

1 in Every 6 Retail Dollars Spent Online Goes to Apparel & AccessoriesEven as the top e-commerce category, Apparel & Accessories continues to sport very strong growth rates.

Apparel & Accessories in 2016 consolidated its position as the top e-commerce product category, and new data from comScore [download page] shows how it has slowly gained a progressively larger share of online retail dollars in the last few years, up to... READ MORE
Security Breach Would Cause Many Youth to Lose Faith in A Company

Security Breach Would Cause Many Youth to Lose Faith in A CompanyUnexpected fees or charges would also lead to customer defections.

Among the several implications of a security breach is customer loyalty. So how do so-called “digital natives” feel about breaches, having grown up in a world where they are increasingly commonplace? New research [pdf] carried out by Forrester... READ MORE
Top 10 Marketing Charts of the Month – April 2017

Top 10 Marketing Charts of the Month – April 2017Our top 10 charts of the month, as determined by you, our readers.May 19, 2017

This month’s quick-hit set of top charts includes the following topics: traditional TV viewing trends and live vs. OTT viewing; Netflix vs. cable-TV subscriber count; biggest video ad challenges; youths’ purchase influencers; teens’ top... READ MORE
When Boomers Buy Alcohol, They Typically Have A Specific Brand in Mind

When Boomers Buy Alcohol, They Typically Have A Specific Brand in MindBoomers are twice as likely as Millennials to have a specific brand in mind when buying alcohol.

While roughly three-quarters of Boomers (76%) and Millennials (73%) plan their alcohol purchases ahead of time, some 18% of Boomers (vs. 11% of Millennials) buy impulsively and 16% of Millennials (vs. 7% of Boomers) say they’re reminded while... READ MORE
Most Americans Still Prefer Saving to Spending

Most Americans Still Prefer Saving to SpendingThe vast majority of Americans are keeping a close watch on their spending.May 18, 2017

Some 59% of Americans say they prefer saving money to spending money, compared with 38% who favor spending, according to the latest Gallup survey on financial habits, fielded among 1,019 adults. This represents a 6-point drop in the share of savers from last... READ MORE
Email in Q1: Consumers Engage on Friday, Convert on Saturday

Email in Q1: Consumers Engage on Friday, Convert on SaturdayConsumers are sifting through their emails, but clicking on fewer links. May 17, 2017

Consumers aren’t turning away from marketing emails, says Yes Lifecycle Marketing [download page], noting that in Q1 new subscribers featured more prominently in marketers’ databases than in the year-earlier period. But it’s not all roses:... READ MORE
AM/FM Radio Listeners Mostly Undeterred by On-Demand, Streaming Options

AM/FM Radio Listeners Mostly Undeterred by On-Demand, Streaming OptionsOnly 1 in 10 radio listeners are tuning in less this year, and of those, only about half attribute the change in part to streaming options.

More than 9 in 10 radio listeners listen to local AM/FM radio stations for at least an hour per day, and that amount of time may be going up rather than down, according to the latest annual TechSurvey report [download page] from Jacobs Media. Indeed, the... READ MORE
How Are B2B Firms Measuring Account-Based Marketing?

How Are B2B Firms Measuring Account-Based Marketing?B2B marketers are hoping to better demonstrate their impact on pipeline and revenue. May 16, 2017

Account-based marketing has seen a surge in popularity of late, and B2B marketers are reporting increasing effectiveness of the tactics they’re using. But how are they measuring success? A new study [download page] from Demand Gen Report provides some... READ MORE
Social Now Seen As Top Distribution Platform for Digital Video Campaigns

Social Now Seen As Top Distribution Platform for Digital Video CampaignsVideo platforms are seen as better partners for measurement & reporting, but social has the upper hand on engagement.

The pendulum seems to be swinging towards social platforms as the most important partners for digital video campaigns, according to a Trusted Media Brands Inc. (TMBI) survey. Some two-thirds (68%) of marketers and advertisers involved in digital and mobile... READ MORE
So How Many Millennials Are There in the US, Anyway? (Updated)

So How Many Millennials Are There in the US, Anyway? (Updated)Americans aged 18-34 comprised almost one-quarter (23.3%) of the total population as of July 1, 2016. May 15, 2017

Marketers focus a lot of energy on Millennials. Their lives are deconstructed on many different levels, from their media habits to their investment priorities. Those analyses are all helpful in their own right, but –  stepping back to the big picture... READ MORE
B2B Marketers Keep the Focus on Content

B2B Marketers Keep the Focus on ContentB2B marketers will also be paying close attention to brand-building this year.

There’s no content fatigue setting in among B2B marketers, according to the 2017 Digital Trends in B2B [download page] report from Econsultancy and Adobe. Not only is content marketing by far the top digital priority for B2B marketers this year, but... READ MORE
Local Programming A Key Differentiator for Pay-TV

Local Programming A Key Differentiator for Pay-TVTV viewers haven't given up on live TV, either.

While the cord-cutting trend continues, many consumers are reluctant to completely eliminate pay-TV, with local channels (55%) cited as a key strength that isn’t available on OTT services such as Netflix, per Hub Entertainment Research. Each format has... READ MORE
Retail Brand Equity: Millennials More Favorable Than Boomers

Retail Brand Equity: Millennials More Favorable Than BoomersLuxury department stores are currying a little more favor with Millennials this year.

The Harris Poll recently released its 29th annual EquiTrend Study, and newly-released analysis based on the research indicates that Millennials award higher brand equity than Boomers to most retail categories. The brand equity ratings – based on... READ MORE
Heavy Online Media Consumers More Open to Targeted Ads

Heavy Online Media Consumers More Open to Targeted AdsDigital media users want more control over the ads they see, though.

Heavy digital media users are more likely than the general internet-using population to prefer seeing advertising relevant to their interests, per recent research [download page] from Kantar Media. This greater desire for relevance is likely what’s... READ MORE
Latest Media Consumption Estimates Show Expected Trends

Latest Media Consumption Estimates Show Expected TrendsDigital gets more, traditional gets less. But, radio's resilient.May 10, 2017

Consumers are spending more time with major media each day, and all that extra time is going to digital media. That’s according to our look at eMarketer’s latest daily major media consumption estimates, which we compared to earlier figures... READ MORE
Data Illustrates the Impact of Load Times on Conversion Rates

Data Illustrates the Impact of Load Times on Conversion RatesLonger delays appear to impact conversion rates on desktops more than other devices.May 9, 2017

Mobile page speeds in the US are lagging best practices, and a recent study from SOASTA [download page] (now part of Akamai) demonstrates how lengthier page loads can have a significant detrimental influence on e-commerce conversion rates. In fact, a mere... READ MORE
Collect This Type of Data And You’ll Upset A Majority of Consumers

Collect This Type of Data And You’ll Upset A Majority of ConsumersMost would be upset with their internet browsing history being in the hands of marketers. They may be dismayed by recent US legislation...

Nearly two-thirds of consumers in the US and UK say they would be upset to know that marketers had their salary information, according to a BlueVenn report [download page]. A majority of respondents would likewise be upset if marketers were privy to their... READ MORE
B2B Marketers and Salespeople Point to Problems with Lead Management

B2B Marketers and Salespeople Point to Problems with Lead ManagementMarketing and sales teams disagree on how frequently sales follows up on marketing-generated leads.

Only around half (52%) of B2B marketers and salespeople believe that their teams are properly aligned to achieve business goals, according to a recent LeanData survey [download page]. Such misalignment could be leading to routing issues, with the report... READ MORE
Non-Profits Upped Their Email Volume in 2016

Non-Profits Upped Their Email Volume in 2016Email lists grew, but response rates declined.

Non-profits sent 10% more emails in 2016 than in 2015, averaging 69 messages per subscriber through the year, according to the latest annual M+R Benchmarks Study. The greatest increase in email volume came in the form of fundraising emails, up 27%... READ MORE
These Companies Are the World Heavyweights in Media Advertising Revenues

These Companies Are the World Heavyweights in Media Advertising RevenuesGoogle alone controls roughly 15% of global ad spending, an incredible presence in the market.May 5, 2017

Google and Facebook are the world heavyweights in media advertising, together raking in 20% of global ad spending, according to the latest Top Thirty Global Media Owners report from Zenith. That’s almost double their share from 2012 (11%), as... READ MORE
Only About Half of Americans Say They Trust the Internet

Only About Half of Americans Say They Trust the InternetOnline privacy fears are going up around the world.

The internet’s development has had a transformative effect on consumers and industries, but it hasn’t engendered much trust along the way. In fact, just 53% of adults in the US say they generally trust the internet, according to results from a... READ MORE
TV Connected Devices Becoming More Influential in TV Everywhere Screen Time

TV Connected Devices Becoming More Influential in TV Everywhere Screen TimeTVE viewers are moving to larger screens, particularly in the evening hours.May 4, 2017

TV Everywhere (TVE) is enjoying greater reach, with more than one-fifth (20.5%) of cable TV viewers in the US utilizing the services in Q4 2016, up from 17.4% in the year-earlier period and 12.8% in Q4 2014, per a recent report from Adobe Digital Insights.... READ MORE
The NRF Tells Us to Expect Record Spending for Mother’s Day This Year

The NRF Tells Us to Expect Record Spending for Mother’s Day This YearCelebrants are predicting that they'll spend about $186 each this year.

Mother’s Day spending will reach a new peak this year, says the NRF in a new forecast. And it’s not due to more celebrants: instead, the 85% of adults planning to celebrate this year will spend an average of $186 on the holiday, up from $172 last... READ MORE
Mobile Gains Primacy in US Digital Advertising: 3 Takeaways

Mobile Gains Primacy in US Digital Advertising: 3 TakeawaysMobile share of US digital ad spend has grown tenfold in just 5 years.May 3, 2017

By now you’ve probably heard the news: in their latest internet advertising revenue report [pdf] – covering 2016 – the IAB and PwC have revealed that mobile (finally) captured a majority share of advertising revenues. Here are 3 takeaways... READ MORE
Market Research Participants Aren’t Satisfied With the Process. What Can Be Done?

Market Research Participants Aren’t Satisfied With the Process. What Can Be Done?Survey design - and the time commitment required - have a big impact on respondents' perceptions and honesty.

Slightly fewer than half of market research participants rate their satisfaction with their average experience as a top-3 box score on a 10-point scale, according to the 2017 Global Respondent Engagement Study presented by GreenBook. So what are the problems... READ MORE
Millennials’ Favorite Radio Genres – And How They’ve Changed Over the Years

Millennials’ Favorite Radio Genres – And How They’ve Changed Over the YearsPop Contemporary Hit Radio (CHR) continues to be the runaway favorite, though Urban Contemporary has seen some gains.May 2, 2017

Pop Contemporary Hit Radio (CHR) is the long-standing king of radio genres for the 18-34 demographic (11.9% share of listening in March), preferred over any other radio genre for several years, per Nielsen data. However, it seems to have had a slight dip in... READ MORE
Netflix Dominates Streaming Preferences Among Cord-Cutters

Netflix Dominates Streaming Preferences Among Cord-CuttersEach of cord-cutters' 10 favorite streaming-only shows is from Netflix.

Cord-cutters (those who have stopped subscribing to pay-TV) and cord-nevers (those who have never had it) have varying demographic profiles and demonstrate different streaming video preferences, according to new data from GfK. Indeed, the results show that... READ MORE
Email’s Not Dead; Brands Are Innovating With It. Here’s How.

Email’s Not Dead; Brands Are Innovating With It. Here’s How.Email marketers are focused on making inboxes more engaging through creative use of behavioral triggers and a focus on personalization.May 1, 2017

It wasn’t so long ago that email was supposed to die at the hands of social media as a communications channel. But brands have been sending more email, consumers have been doing the same, and marketers continue to rate email the most effective digital... READ MORE
85% of Male Teens Claim to Watch YouTube Daily

85% of Male Teens Claim to Watch YouTube DailyIs this figure correct? Surveys show widely varying figures.

Virtually all teenagers ages 13-17 (96%) say they use YouTube, and three-quarters report video chatting with friends or family, according to a study [pdf] from AP-NORC’s Center for Public Affairs Research. Close to half (44%) also live stream video... READ MORE
Global Luxury Ad Market Set to Recover

Global Luxury Ad Market Set to RecoverThe internet is set to take print's throne as the leading advertising channel, as it thrives in the growing broad luxury ad market.April 28, 2017

After contracting by a marginal 0.5% last year, luxury ad spending across 23 key markets is set for growth this year and next, says Zenith in its latest forecast. The US, China and Japan will provide 80% of the coming growth, predicted to be 2.9% this year... READ MORE
Travel Industry Satisfaction Climbs: Which Companies Are Leading the Field?

Travel Industry Satisfaction Climbs: Which Companies Are Leading the Field?JetBlue tops all airlines for customer satisfaction. Is United worst?April 27, 2017

Airlines are enjoying the highest reported customer satisfaction score since 1995, according to the American Customer Satisfaction Index (ACSI). The index for airlines rose to 75 on ACSI’s 100-point scale, which is a 6-point boost over a 2-year period,... READ MORE
Baby Boomers Show Some Apathy Towards Digital CX Initiatives

Baby Boomers Show Some Apathy Towards Digital CX InitiativesOnly 4 in 10 Baby Boomers say they're excited to see how companies will use digital CX technologies.

Generational differences might play a larger role in attitudes toward digital innovations than company executives originally thought, according to research [pdf] from the IBM Institute for Business Value. Indeed, the data highlights Baby Boomers’... READ MORE
Personalization Efforts Mainly Limited to Email and Website Home Pages

Personalization Efforts Mainly Limited to Email and Website Home PagesClose to 3 in 4 believe personalization should be a higher priority, and close to half will vote for it with their wallets.April 26, 2017

Virtually all marketers believe that personalization helps advance customer relationships and that their prospects and customers expect a personalized experience, new research from Evergage has found. But only 45% agree that they’re getting... READ MORE
Where is Digital Ad Fraud Having Its Biggest Local Impact?

Where is Digital Ad Fraud Having Its Biggest Local Impact?Fraud represents almost one-tenth of digital ad spending in some local markets.

Fraud accounts for an estimated 6.4% of all digital ad spending in the US – or roughly $8 billion, according to a new report [download page] from Borrell Associates. But ad fraud has a bigger effect in some markets than others: in fact, it represents... READ MORE
Here’s When the Top Internet Retailers Are Most Active With Emails

Here’s When the Top Internet Retailers Are Most Active With EmailsMonday is the heaviest emailing day for the IR 1000. What's the least popular day?

The top internet retailers moved away slightly from Friday sends in Q1 2017 relative to the year-earlier period, according to an analysis from Email Aptitude. The distribution of sends by day of the week was relatively stable on a year-over-year basis, with... READ MORE
Retail Site Search Queries Are Getting Shorter; Most Are A Single Word

Retail Site Search Queries Are Getting Shorter; Most Are A Single WordFewer than 1 in 5 retail site searches in Q1 were 3 words or more.April 21, 2017

In a unique look at the all-important field of retail site search, a new study from SLI Systems [download page] reveals that the majority of search queries are only 1 word in length – and that the percentage of single-word queries has gradually risen... READ MORE
How Do Marketing and PR Pros Think Their Roles Will Converge?

How Do Marketing and PR Pros Think Their Roles Will Converge?Most seem to think that PR and marketing will become more closely aligned in the coming years. But there might be a tug-of-war, too.

A majority of marketers believe that public relations will become more closely aligned with marketing in the next 5 years, something that many PR professionals agree with. But there are some differences in opinions among other respondents to USC... READ MORE
Social’s Fairly Big in the US, But Messaging is Yet to Take Off

Social’s Fairly Big in the US, But Messaging is Yet to Take OffMessaging apps accounted for just 1.4% of mobile minutes in the US in January.April 20, 2017

As hot as social media currently is in the US, it’s not quite the force it is across several other countries, according to a comScore report [download page]. And messaging apps are barely registering on the radar of US mobile activity, per the study,... READ MORE
What Are the Essential Features of a Primary Credit Card?

What Are the Essential Features of a Primary Credit Card?The absence of an annual fee seems particularly important to the middle-aged.

The credit card industry has become a competitive arena, offering increasingly attractive perks to entice and retain the 80% of Americans who use or own a credit card, per the results of a Harris Poll survey. The most vital features surround fees and... READ MORE
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