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Which Components Are Essential to Marketers’ Brand Strategies?

Which Components Are Essential to Marketers’ Brand Strategies?Brand managers will be paying more attention to audience personas this year.March 23, 2017

Almost 9 in 10 global brand managers and CMOs agree that brand marketing is an important component of their marketing program, according to a recent report [download page] from OnBrand Magazine. The survey – conducted among more than 560 respondents... READ MORE
Number of Broadband Households Foregoing Legacy Pay-TV Continues to Rise

Number of Broadband Households Foregoing Legacy Pay-TV Continues to RiseMore than one-fifth of broadband households don't subscribe to a legacy pay-TV service.

The share of US broadband households that don’t subscribe to legacy pay-TV continues its steady climb, reports TDG Research in a new study. Some 22% of broadband households surveyed in 2016 could be classified as “Cord Nils” in that they... READ MORE
Budgets, Cultures Holding Back Data-Driven Strategies

Budgets, Cultures Holding Back Data-Driven StrategiesWhat should the CMO's role be in guiding data-driven customer strategies?

Inadequate budgets are the biggest obstacles to implementation of truly data-driven customer strategies, cited by 54% of marketers responding to a new CMO Council survey [download page]. Challenges associated with internal cultures are also proving... READ MORE
Online Radio and Podcast Audiences Continue to Broaden

Online Radio and Podcast Audiences Continue to BroadenOnline radio's monthly reach has grown to one-third of Americans aged 55 and older.March 21, 2017

Some 61% of Americans aged 12 and older this year report listening to online radio on a monthly basis, and 87% of those listeners (53% of respondents overall) listen on a weekly basis, per the latest edition of the annual Infinite Dial report [pdf]. Both... READ MORE
Which Content Assets Do Sales Request Most From Marketing?

Which Content Assets Do Sales Request Most From Marketing?Sales teams prioritize product flyers and spec sheets, though presentations are also important.

Product flyers and spec sheets (75%) are the content assets most requested by sales teams, according to a study [download page] from Demand Metric in partnership with MarcomCentral. Presentations (56%) are also popular, with research suggesting that these... READ MORE
Should Brands Take Public Stances on Social Issues? Consumers Weigh In.

Should Brands Take Public Stances on Social Issues? Consumers Weigh In.Millennials are the most likely to want brands to take a public stance on social issues.

Brands are in the political and societal spotlight more these days – sometimes of their own accord, and sometimes not. But to what extent should brands have a voice in societal matters? Youth appear to feel more strongly about this than their older... READ MORE
Spotify Rapidly Growing in Popularity with Youth

Spotify Rapidly Growing in Popularity with YouthSpotify is now a more popular weekly listening source for 12-24-year-olds than Pandora.

Spotify has been showing strong, steady growth among the 12-24 demographic, and has now overtaken Pandora in popularity for this age group, according to the latest Infinite Dial report [pdf] from Edison Research and Triton Digital. Back in 2013, only 6% of... READ MORE
How Do Viewers Discover Video Content?

How Do Viewers Discover Video Content?Word-of-mouth is a key way for consumers to discover video content.

Consumers still discover new TV and video content primarily through TV ads (56%) and word-of-mouth (54%) with internet search (32%) also a popular means, according to a report from the Consumer Technology Association (CTA). However, consumers are also now... READ MORE
Here Are Your Latest App Engagement and Retention Benchmarks

Here Are Your Latest App Engagement and Retention BenchmarksRetention rates are worsening, but time spent in apps has increased.March 17, 2017

How well did mobile and web apps fare in user retention and engagement in the second half of 2016 – and how do the results compare to the first half of the year and earlier? Localytics offers some answers with its latest benchmarks, based on an... READ MORE
Magazine Media Audiences Grew by More Than 6% Last Year

Magazine Media Audiences Grew by More Than 6% Last YearMobile web audiences account for almost one-third of the total cross-platform magazine audience.March 16, 2017

Total magazine media audiences – measured across online and offline channels – grew by 6.4% year-over-year in 2016, exceeding 1.7 billion, according to a recent MPA report. Magazine brands’ video audiences showed the fastest growth, of 49.7%, followed... READ MORE
What Are Teens’ Primary News Sources?

What Are Teens’ Primary News Sources?Social sites are the most popular, but family is the most trustworthy.

More US teens say they get their news from social networking sites (49%) and family (47%) than from any other source, according to a study from Common Sense Media, which interviewed almost 600 teens aged 13-18. Teens rely as teachers or other adults,... READ MORE
Gen Z Yet to Form Strong Retail Store Loyalties

Gen Z Yet to Form Strong Retail Store LoyaltiesThe majority of 18-20-year-olds express a preference for making purchases in-store.

Gen Z (18-20) consumers are less likely than older Millennials (28-37) to be loyal to a single store across a few retail categories, including for health and beauty items (19% of Gen Z vs. 34% of older Millennials), groceries (39% of Gen Z vs. 55% of older... READ MORE
Mobile Coupon Usage Up, But Traditional Formats Still Preferred

Mobile Coupon Usage Up, But Traditional Formats Still PreferredCoupons appear to have an above-average influence on Hispanics.March 14, 2017

More consumers say they prefer to get coupons in the mail (44%) than through any other method, according to a study from Valassis [download page], which surveyed 1,000 US adults. Preference for mail coupons is up slightly from last year (40%) and mirrors... READ MORE
These Are the Most Popular TV Channels in the US

These Are the Most Popular TV Channels in the USCost is still a key lever in pay-TV and SVOD satisfaction.

The major broadcast networks ABC (71%), CBS (70%) and NBC (66%) are the most desired channels in an à la carte pay-TV package, with roughly two-thirds or more respondents from TiVo’s latest Video Trends Report [download page] saying they would choose... READ MORE
Top 10 Marketing Charts of the Month – February 2017

Top 10 Marketing Charts of the Month – February 2017Our top 10 charts of the month, as determined by you, our readers.March 13, 2017

This month’s quick-hit set of top charts includes the following topics: budget trends, by channel; Super Bowl ads; B2B lead gen channels; trustworthy B2B info sources; Millennials’ brand loyalty; distribution of affluents by generation;... READ MORE
The Most Important Drivers of Corporate Reputation, Ranked

The Most Important Drivers of Corporate Reputation, RankedRolex is the most reputable company in the world this year.

The difference between a good and bad reputation can have a huge impact on consumers’ purchase and recommendation likelihood, according to the latest annual Global RepTrak® 100 report [download page] from the Reputation Institute. So what does it take... READ MORE
Netflix Tops DVR Access in TV Households

Netflix Tops DVR Access in TV HouseholdsMore than 8 in 10 TV households have at least one on-demand service.

For the first time, more TV households have access to Netflix (54%) than a DVR (53%), with Netflix access almost doubling from 2011 (26%). That’s according to the latest annual study of on-demand usage by the Leichtman Research Group (LRG), which also... READ MORE
Which Industries Are Getting the Most Out of Online PR?

Which Industries Are Getting the Most Out of Online PR?Higher education did the best overall, though media and publishing led the way in social shares per press mention.

Higher education institutions got the most bang for the buck in digital PR last year, enjoying an average of more than 121,000 social shares from press mentions per month. That exceeded the sports & entertainment and accommodation & food services... READ MORE
Most Purchases Are Made While Shopping Around, Not From Loyalty

Most Purchases Are Made While Shopping Around, Not From LoyaltyIt's important for brands to be top-of-mind, as most purchases come from brands already in consumers' "initial consideration set."March 10, 2017

Do consumers tend to make the same brand choices time after time, or do mostly shop around with successive purchases? Recent research from McKinsey comes to a troubling conclusion: few purchases are loyalty-driven, and the myriad new ways for consumers to... READ MORE
Businesses Shifting Tech Value Expectations From CX to Revenue Growth

Businesses Shifting Tech Value Expectations From CX to Revenue GrowthBusiness executives will be making significant investments in artificial intelligence and the Internet of Things in the years to come.March 9, 2017

More than half of business and IT leaders (57%) cite revenue growth as the greatest value that they expect from digital technology investments, up from 45% the previous year, finds PwC in a new report [pdf]. The growing expectation for revenue gains appears... READ MORE
Q4 Email Performance, By Time of Day

Q4 Email Performance, By Time of DaySundays and Mondays saw a disproportionately high share of transactions, attributable in part to Cyber Monday.

The best time of day to send email during Q4 – at least when comparing transactions to volume – was between 4PM and 8PM, according to a new study [download page] from Experian Marketing Services. More specifically, mailings in this time frame... READ MORE
CMOs Show Renewed Focus on Brand Building

CMOs Show Renewed Focus on Brand BuildingCMOs are projecting big increases in brand-building budgets and reporting healthy rises in brand value.March 8, 2017

CMOs expect to be allocating significantly larger budgets to one of their core leadership objectives, brand building, according to the latest edition of the biennial CMO Survey from Duke University’s Fuqua School of Business. Respondents to the survey... READ MORE
Where Are Performance Marketers Finding Challenges And Opportunities?

Where Are Performance Marketers Finding Challenges And Opportunities?The biggest mobile advertising challenge is the user experience.

Marketers are allocating greater resources to target mobile users, according to a report from AdRoll [download page], which surveyed more than 1,300 marketers with heavy digital marketing spending. While the report suggests that mobile retargeting budgets... READ MORE
Mobile Page Speed Benchmarks, by Vertical

Mobile Page Speed Benchmarks, by VerticalMobile pages are falling well short of best practice ideals.March 7, 2017

It appears that mere seconds really do matter to mobile users, according to recently-released research from Google, which tested more than 900,000 mobile websites. The longer a page takes to load, the higher the likelihood that the user will leave the page,... READ MORE
More CMOs See Trusting Relationships As Being Critically Important to Customers

More CMOs See Trusting Relationships As Being Critically Important to CustomersCMOs believe that trusting relationships are now as important to customers as service excellence and product quality.

Trusting relationships are growing in importance to consumers, believe US CMOs, who now see trust rivaling service excellence and even all-important product quality, according to the latest edition of The CMO Survey. Almost one-quarter (24%) of the CMOs... READ MORE
These Financial Stats Show Why Brands Shouldn’t Focus Too Much on Millennials

These Financial Stats Show Why Brands Shouldn’t Focus Too Much on MillennialsGen Xers might have the highest median incomes, but Baby Boomers are the biggest spenders.March 6, 2017

Recent research has indicated that Boomers and Silents combine to account for more than 70% of adults with at least $100k in investable assets, while Millennials comprise just 13% share, the smallest of any generation. Statistics from a recently-released... READ MORE
Why Aren’t CMOs Making Greater Use of Marketing Analytics?

Why Aren’t CMOs Making Greater Use of Marketing Analytics?Finding the talent and right processes is proving a challenge.

There’s been no progress in CMOs’ use of marketing analytics, according to the latest edition of the biennial CMO Survey from Duke University’s Fuqua School of Business. If anything, the use of marketing analytics is losing steam:... READ MORE
1 in 3 Retail E-Commerce Transactions Involves 2 or More Devices

1 in 3 Retail E-Commerce Transactions Involves 2 or More DevicesThe incidence of multiple device use was rather similar regardless of the final device used to make a purchase.

Almost one-third of e-commerce transactions made during Q4 2016 used 2 or more devices from the first website visit to purchase, reports Criteo [download page], which analyzed more than 3,300 global online retail businesses. Regardless of the device that was... READ MORE
What Do Small Businesses Want From Mobile Apps?

What Do Small Businesses Want From Mobile Apps?Small business owners are looking for mobile apps to increase sales and improve service.

Small business owners believe that social integration (20%) and mobile payment (19%) are the most valuable features of a mobile app, according to Clutch, which surveyed 355 small business owners and managers. Less important to respondents are push... READ MORE
Which Industries Had the Most Active Email Subscribers in Q4?

Which Industries Had the Most Active Email Subscribers in Q4?Mobile and desktop email CTO rates are separated by less than a percentage point.March 3, 2017

The majority of email subscribers tend to be inactive, according to data contained in a recent quarterly study [download page] by Yesmail Interactive [download page]. For example, in the consumer services sector, 76% of subscribers were inactive in Q4, and... READ MORE
US Marketing Confidence Rising; Most Expect Function’s Influence to Grow

US Marketing Confidence Rising; Most Expect Function’s Influence to GrowAlmost 9 in 10 marketers under 35 believe that the marketing function's power and influence will increase in the next few years.

Overall confidence in marketing has increased to a record level, even though marketers express less confidence in their understanding of ROI and investments in the right customers. That’s according to the latest Marketers Confidence Index from the AMA... READ MORE
Customer Satisfaction With Retail Stores Rebounds to Hit Highest Mark Yet

Customer Satisfaction With Retail Stores Rebounds to Hit Highest Mark YetA longer look at the facets of retail satisfaction and the top brands across categories.March 2, 2017

The NRF recently issued a fairly optimistic forecast about retail sales this year, and the sector might also be buoyed by new study data indicating that customer satisfaction has rebounded after a couple of years of decline. Indeed, the latest... READ MORE
How Are Marketers Using Data to Personalize Experiences?

How Are Marketers Using Data to Personalize Experiences?The vast majority of survey respondents are implementing a personalization strategy.

Research has shown that personalization can provide a significant lift for marketers across various KPIs, and a new Monetate survey [download page] of 131 marketers finds that they are in the process of implementing personalization strategies at their... READ MORE
Retail Marketers Using AI Most Commonly For Search & Recommendations

Retail Marketers Using AI Most Commonly For Search & RecommendationsPersonalization tops AI as retail marketers' most exciting area of innovation this year, though.

Artificial intelligence (AI) is being hailed as one of the top trends impacting user experience over the next few years. How can AI be applied to retail? As it turns out, about two-thirds of retail marketers are using AI for marketing purposes, according to... READ MORE
9 in 10 Digital Marketers Include Video in Their Mobile Marketing Plans

9 in 10 Digital Marketers Include Video in Their Mobile Marketing PlansSocial and in-app videos are the most commonly used types of mobile video.

Seeking to capitalize on a growing consumer trend in mobile video viewership identified in a recent AOL survey, some 89% of digital marketers use or plan to use video for mobile marketing, according to a new YouAppi study. The most common uses are video for... READ MORE
Analysis Reveals Generational Differences in Brand Engagement on Social

Analysis Reveals Generational Differences in Brand Engagement on SocialOffensive content seems to cause more unfollows from Gen Xers than from other generations.

It’s probably not too surprising to learn that Millennials (49%) are twice as likely as Boomers (25%) to follow brands on social media. But it is more interesting to see that different age groups hold different reasons for following brands, as well as... READ MORE
B2B Firms Upping Brand Investments, Committed to Brand-Related Research

B2B Firms Upping Brand Investments, Committed to Brand-Related ResearchBrand investments are resulting in sales increases and improved customer acquisition.

The vast majority (87%) of B2B companies have increased their brand investments over the past 5 years, with most (82%) of those seeing those investments pay off, most commonly in the form of increased sales and customer acquisition. That’s according to... READ MORE
Boomers and Silents Represent 70% of the Wealth and Affluent Market

Boomers and Silents Represent 70% of the Wealth and Affluent MarketThe top 1% of wealthiest households now controls 24% of total liquid wealth in the US. The 70% of households who aren't affluent? Just 9%.February 24, 2017

Today’s marketers very much hold a focus on Millennials – and even Gen Z. But when it comes to wealth in the US, younger generations distantly trail their older counterparts, despite some gains. In fact, new data from Phoenix Marketing... READ MORE
Facebook User-Generated Content Engagement Reportedly Down in 2016

Facebook User-Generated Content Engagement Reportedly Down in 2016User-generated content containing brands saw far higher engagement than brand-generated content.February 23, 2017

Facebook users averaged far fewer original posts in 2016 than they did the year prior, according to a Mavrck analysis [download page]. While the trends identified in the report point to a general decrease in earned engagements, the study also demonstrated... READ MORE
1 in 3 Insurance Policyholders Go Hunting For A Better Deal At Renewal Time

1 in 3 Insurance Policyholders Go Hunting For A Better Deal At Renewal TimeConsumers turn to friends and family and comparison sites when looking for a new policy.

For the most part, insurance policyholders are more likely to simply renew a policy without much effort when it comes up for renewal than to actively search for a better deal, according to new data from YouGov. However, close to 1 in 3 policyholders will use... READ MORE
How Brands Are Using Snapchat And Gaining Followers

How Brands Are Using Snapchat And Gaining FollowersStory completion rates are determined more by quality than by length.February 22, 2017

Most new followers of brands on Snapchat discover those brands by searching for their usernames, though a fractional but growing number are added through deeplinks, according to a recently-released analysis [download page] of Q4 brand activity from... READ MORE
America’s Favorite Fashion Retailers Are…

America’s Favorite Fashion Retailers Are…Nordstrom does it again, leading in the all-important attribute of "value for money."

Nordstrom might not be the current administration’s favorite, but it reigns as America’s favorite fashion retailer for the 5th consecutive year, research from Market Force Information has found. Based on a survey of more than 10,000 consumers... READ MORE
Transparency Tops List of Media Planners’ Online Ad Concerns

Transparency Tops List of Media Planners’ Online Ad ConcernsViewability and brand safety are also concerns held by the vast majority of media planners.February 21, 2017

Ad blocking is a concern for media planners, but it doesn’t elicit quite the same level of worry as other more pressing issues, according to a survey from the Digital Place Based Association (DPAA). In its survey of 336 agency planners employed at... READ MORE
US Retail Sales Forecast to Grow by 3.7-4.2% This Year

US Retail Sales Forecast to Grow by 3.7-4.2% This YearRetail sales growth in 2016 appears to have outpaced expectations.

Retail industry sales (excluding automobiles, gas stations, and restaurants) in the US will increase by somewhere between 3.7% and 4.2% this year, forecasts the NRF, which also expects an increase of 8-12% in non-store sales. Both figures are up from similar... READ MORE
B2B Marketers Say Email Delivers the Highest ROI Leads

B2B Marketers Say Email Delivers the Highest ROI LeadsMost say that social is a major part of their lead gen strategy, but it's not a top source of high-quality leads.February 20, 2017

Score another one for email. On the heels of recent research showing that email is the top lead- and revenue-producing vehicle for B2B marketers, a newly-released study [download page] from Chief Marketer reveals that email is also the channel producing the... READ MORE
How Do Industries Score on Corporate Reputation Factors?

How Do Industries Score on Corporate Reputation Factors?A review of the top industries, companies and reputation factors this year.

The technology industry continues to have the best reputation of any sector in the US, according to the latest annual Harris Poll Reputation Quotient (RQ). But a breakdown of the different facets of corporate reputation reveals that consumer products... READ MORE
App Retention Rates Still Low, But Improving

App Retention Rates Still Low, But ImprovingWhile overall app engagement remains a major challenge for marketers, retention rates are on the rise.

App retention continues to be a major challenge for marketers, according to a recent study [download page] by AppsFlyer which measured 3.5+ billion installs across 5,000+ apps. By day 30 after download, a mere 4.8% of organic users were active within apps on... READ MORE
Customer Communities Used Primarily for Listening, Research

Customer Communities Used Primarily for Listening, ResearchThe primary use of a customer community is to listen to members' needs in order to market better.

Customer and employee communities have quite an impact on the organizations that run them, according to a Leader Networks survey [download page] of 271 marketing and community leaders primarily from B2B (41%) firms and Associations/Non-Profit Organizations... READ MORE
Super Bowl 2017 Data [Updated]

Super Bowl 2017 Data [Updated]Who won Super Bowl advertising? Depends who you ask...February 17, 2017

It was a thrilling Super Bowl comeback. But how about the ads? Which brands fared best in the post-game analyses that continue to roll in? Here’s a look at some of the winners and losers, mostly from research examining the digital reverberation or... READ MORE
Which Account-Based Marketing Tactics Seem to be Working?

Which Account-Based Marketing Tactics Seem to be Working?Personalizing content and messaging is effective, but requires some effort.

Not surprisingly, the leading objective of account-based marketing (ABM) is to grow revenues per existing account, although many marketers are also hoping that ABM will increase their number of new accounts, according to a new study [download page] from... READ MORE
Inc. 500 Execs See Social’s Potential in Driving Sales, But Fret About ROI

Inc. 500 Execs See Social’s Potential in Driving Sales, But Fret About ROIHalf have a social media plan incorporated into their marketing/business plan.February 16, 2017

A majority of Inc. 500 companies are using various social platforms including LinkedIn (94%), Facebook (88%), Twitter (79%) and Google+ (53%), while Instagram (46%) is growing quickly and nearing majority adoption, according to the latest annual study of... READ MORE
Paid Search Trends in Q4 2016

Paid Search Trends in Q4 2016Spending growth was robust, exceeding double-digits among companies reporting client activity.

Q4 was a strong quarter for search advertising spend, according to a MarketingCharts review of several recent reports. In fact, spending was up by double-digits among clients of IgnitionOne [download page], Merkle [download page] and Kenshoo, with each also... READ MORE
What Types of Experiences Influence Millennials’ Brand Loyalty?

What Types of Experiences Influence Millennials’ Brand Loyalty?Consumers want their time and data to be respected.February 15, 2017

Almost two-thirds of American adults feel that the types of experiences that make them loyal to a particular brand or provider have changed to some degree over the past 3 years, research from Accenture Strategy has found. For youth, product and service... READ MORE
Which Industries Are Offering Consumers the Simplest Experiences?

Which Industries Are Offering Consumers the Simplest Experiences?Internet Search leads globally and in the US. Retail also scores well for simple experiences.February 14, 2017

Almost two-thirds (64%) of consumers around the world are willing to pay more for simpler experiences, a figure which has remained quite steady over the past few years, according to Siegel+Gale’s latest annual “Global Brand Simplicity... READ MORE
Most Shoppers Continue to Engage in Deal-Seeking Behavior

Most Shoppers Continue to Engage in Deal-Seeking BehaviorShoppers are more likely to compare retailers' prices using circulars than websites.

Shoppers late last year were feeling optimistic about their finances this year, reports IRI in newly-released data, noting that 70% of those surveyed in Q4 felt that their household finances would improve in the coming 6 months. But that hasn’t stopped... READ MORE
2017 Marketing Budget Trends, by Channel

2017 Marketing Budget Trends, by ChannelWhat's in store for various channels this year.February 13, 2017

Which channels are marketers going to be investing more – and less – in this year? A review of studies from Econsultancy [download page] and Gartner offers a window into marketers’ plans for this year. Hint: social media marketing appears... READ MORE
The World’s “Most Powerful” Brands in 2017

The World’s “Most Powerful” Brands in 2017Lego's back on top, while Google overtakes Apple as the world's most valuable brand.

Lego is back on top as the world’s “most powerful” brand, according to Brand Finance, which ranks brands based on factors such as familiarity, loyalty, promotion, marketing investment, staff satisfaction and corporate reputation. Lego... READ MORE
Apple’s The Top Platform For US Digital Music Consumers, But…

Apple’s The Top Platform For US Digital Music Consumers, But…Preferences are shifting from downloads to streaming.

Apple is the top platform for US adults who pay for music content online, ahead of others such as Pandora and Spotify, according to a study from PayPal [pdf]. Among the US music consumers surveyed, 37% cited either Apple iTunes (30%, the single leading... READ MORE
How Companies Plan to Boost Marketing Agility

How Companies Plan to Boost Marketing AgilityTechnology is the most critical factor for agile marketing success, marketers say.

More marketers consider technology (45%) to be critical to agile marketing success than do process and organization (33%), according to a report from Aprimo and Forbes Insights [download page]. But when it comes to their top agile marketing challenges, the... READ MORE
Top 10 Marketing Charts of the Month – January 2017

Top 10 Marketing Charts of the Month – January 2017Our top 10 charts of the month, as determined by you, our readers.February 10, 2017

This month’s quick-hit set of top charts includes the following topics: traditional TV viewing trends; advertising to Gen Z; social media’s purchase influence; e-commerce and m-commerce popularity; adoption of voice-enabled digital assistants;... READ MORE
The Biggest Challenges to Contact Data Accuracy

The Biggest Challenges to Contact Data AccuracyHuman error remains the leading challenge - but it has eased significantly as a problem.

Recent research indicates that marketing and sales measurement data continues to be a problem for marketers, and likewise that improving data quality is both the biggest challenge to marketing data success and the most important objective of a marketing data... READ MORE
Which Industries Had the Highest Cart Abandonment Rates in Q4?

Which Industries Had the Highest Cart Abandonment Rates in Q4?Travel sites had an above-average cart abandonment rate, led by OTAs.February 9, 2017

More than three-quarters (76.8%) of customers left behind their order instead of purchasing in Q4 2016, based on a review of averages across 500 leading global brand clients. That’s according to SaleCycle’s latest quarterly Remarketing Report,... READ MORE
Valentine’s Day Spending to Drop From 2016 Record

Valentine’s Day Spending to Drop From 2016 RecordTotal spending is expected to fall by roughly $1.5 billion, to a projected $18.2 billion.

Total spending on Valentine’s Day is projected to reach $18.2 billion this year, representing a $1.5 billion drop from last year’s record $19.7 billion, according to the National Retail Federation (NRF). Per-person spending will also decline... READ MORE
Global Sponsorship Spending Set For 4.5% Rise This Year

Global Sponsorship Spending Set For 4.5% Rise This YearSpending on sports in North America rivals total European sponsorship spending.

Sponsorship spending worldwide is expected to grow by 4.5% this year to $62.8 billion, according to the 32nd annual industry review and forecast from IEG. That 4.5% growth rate is relatively steady from last year (4.6%) and up from the two prior years... READ MORE
Are Viewers Watching Business-Related Videos to Completion?

Are Viewers Watching Business-Related Videos to Completion?1 in 8 business-related video viewers will stop watching a short video before getting through 10 seconds.February 7, 2017

Research has shown that video is taking on a greater role for B2B content marketers. But producing a video is different from having it played – and played long enough for the message to get across. New video benchmarks from Vidyard [download page]... READ MORE
Which Emotions Do Consumers Identify With Positive Experiences and Loyalty?

Which Emotions Do Consumers Identify With Positive Experiences and Loyalty?A positive customer experience is associated with feelings of satisfaction and reassurance.

Emotional resonance has a keen role to play in marketing, driving areas as diverse as video advertising effectiveness to premium product perceptions. With the customer experience such a keen focus these days, a study from InMoment [download page] set out to... READ MORE
US Ad Spend Trends, by Medium, in 2016

US Ad Spend Trends, by Medium, in 2016Large brands returned to TV as digital growth slowed, according to a review of agency billings. February 6, 2017

In many ways, the final ad spending figures for 2016 demonstrated a continuation of previous trends, although there were some intriguing results mixed in, according to a review of figures recently released by Standard Media Index (SMI). Digital kept growing... READ MORE
How Are Mobile Owners Making Purchases Using Their Devices?

How Are Mobile Owners Making Purchases Using Their Devices?More than one-third of mobile phone owners report having paid for items directly from their mobile phone bill.

Some 78% of mobile media users surveyed last year across 9 countries reported having made a purchase using their mobile phone during the prior 6 months, according a Mobile Ecosystem Forum (MEF) study [download page]. Physical products and digital content... READ MORE
These Information Sources Are Considered Most Trustworthy by B2B Buyers

These Information Sources Are Considered Most Trustworthy by B2B BuyersVendor content is considered not nearly as trustworthy as product demos and free trials.February 3, 2017

Vendor websites might be one of the most used information sources by B2B buyers, but they’re towards the bottom of the list in helpfulness and trustworthiness, according to a report from TrustRadius [download page]. Instead, free trials, product demos... READ MORE
What’s the Read Rate for Emails in Gmail’s Promotions Tab?

What’s the Read Rate for Emails in Gmail’s Promotions Tab?Roughly two-thirds of emails sent to Gmail users are tagged as Promotions.

Email messages tagged as Promotions have a relatively high inbox placement rate of 84.5%, reports Return Path in an analysis [download page] of more than 6 billion messages sent to Gmail users between October 20 and 27, 2016. That was only slightly behind... READ MORE
Smartphone, Tablet and PC Penetration, by Demographic

Smartphone, Tablet and PC Penetration, by DemographicMore American adults have access to a smartphone than to a PC. February 1, 2017

More American adults have access to a smartphone than to a PC, as access to these devices moves in opposite directions, according to a recent Nielsen report [download page]. The study indicates that in Q3 2016, 87% of US adults had access to a smartphone (up... READ MORE
Top 20 B2B Marketing Charts of 2016

Top 20 B2B Marketing Charts of 2016Our most popular B2B-related charts as determined by you, our readers.January 30, 2017

From content marketing and digital initiatives to demand generation, vendor relationships and programmatic advertising, our collection of 2016’s top B2B marketing charts (B2C deck found here) presents an intriguing array of data from both strategic and... READ MORE
How Customer Service is Working With Marketing

How Customer Service is Working With MarketingTwo-thirds of service professionals say they share common goals and metrics with marketing.

Customer service and marketing are becoming more intertwined, especially considering the impact that service experiences can have on customer retention and loyalty. A new report from Salesforce [download page], based on a survey of more than 2,600 service... READ MORE
Which SVOD Service is Tops in Customer Satisfaction?

Which SVOD Service is Tops in Customer Satisfaction?HBO Now outperforms Netflix in several individual categories.

Netflix tops Hulu, HBO Now and Amazon Video in overall streaming service satisfaction, reports Strategy Analytics. But HBO Now emerges as the leading subscription video-on-demand (SVOD) service across an impressive 11 of the 14 individual categories... READ MORE
Majority of Enterprises to Increase Influencer Marketing Spending. What Goals Do They Have in Mind?

Majority of Enterprises to Increase Influencer Marketing Spending. What Goals Do They Have in Mind?Almost half of brand strategists and marketers believe that influence will soon become a cross-functional discipline extending beyond marketing.January 27, 2017

Almost three-quarters (71%) of brand strategists and marketers at leading enterprises consider influence marketing to be a strategic marketing category, according to an Altimeter, Traackr and TopRank Marketing survey [download page] of 102 respondents at... READ MORE
Product Comparison Difficulties the Top Frustration With Retail Stores

Product Comparison Difficulties the Top Frustration With Retail StoresFewer than half of consumers feel that stores are useful for finding information and comparing products.

Despite indications that consumers (including digital natives!) prefer shopping in-store to online, 4 in 10 consumers worldwide (31% in the US) consider shopping in stores to be just a chore that has to be done, according to a recent CapGemini survey [pdf]... READ MORE
How Are Marketers Improving Data Quality?

How Are Marketers Improving Data Quality?Improving data quality is the biggest challenge to marketing data success.January 26, 2017

The quality of marketing data – including measurement data – continues to be an obstacle for marketers. Indeed, while improving data quality is the biggest challenge to marketing data success, it’s also easily the most important objective... READ MORE
Email Click Rates Continue to Decline. Is An Increase in Marketing’s Share of Emails to Blame?

Email Click Rates Continue to Decline. Is An Increase in Marketing’s Share of Emails to Blame?Seven in 8 messages sent by Epsilon clients were marketing messages: these emails had about half the click rate of the overall average.

Open rates continue to climb, but it has been more than 3 years since the last year-over-year increase in North American email click rates. That’s according to a review of quarterly email benchmark reports from Epsilon, including the latest covering Q3... READ MORE
Social Media Represents One-Quarter of Adult Women’s Total Media Time

Social Media Represents One-Quarter of Adult Women’s Total Media TimeSurprise! Gen Xers are heavier social media users than Millennials.

Among American adults, women allocate a greater share of their media time to social than any other demographic group, according to a report [download page] from Nielsen. In fact, the more than 6-and-a-half hours per week they spent with social in Q3 2016... READ MORE
The Brands With the Best Buzz in the US in 2016 Were…

The Brands With the Best Buzz in the US in 2016 Were…Amazon leads, yet again.January 24, 2017

YouGov has released its US Buzz Rankings list for 2016, revealing that Amazon again enjoyed the best public perception, for the fourth consecutive year. The study, which measures consumer perceptions of brands, asks respondents whether they have heard... READ MORE
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