Brands’ Use of Slang on Social Media is Annoying, Consumers Say

Social media users want brands to behave like... store associates?
Continue reading » | May 26, 2017

US Millennial Affluents Expect Double-Digit Increase in Discretionary Spending

Millennials are driving increases in spending on luxury items such as fine watches and jewelry.
Continue reading » | May 26, 2017

Traditional Media Still the Best Way to Reach Boomers, Advertisers Believe

TV is, by a large margin, the best way to reach Boomers (born before 1965), according to marketers and agency professionals responding to an Advertiser Perceptions survey. Presented with 10 media categories and asked to identify the best one for reaching and delivering meaningful results from this large generation, fully half (51%) of respondents chose TV, with agencies (59%) more likely to agree than marketers (41%).
Continue reading » | May 25, 2017

IT Decision-Makers Say They Notice Ads While Watching Video, Shopping Online

Some 61% of IT decision-makers have an ad blocker installed on at least one of their devices, according to a Yahoo survey. The desktop (50%) - the device in which they spend most of their time - is the most common one on which they've installed an ad blocker, with fewer (28%) having an ad blocker on their smartphone.
Continue reading » | May 25, 2017

Demand-Side “Tech Tax” Takes 28 Cents From An Advertiser’s Programmatic Dollar, ANA Says

In what it says is an attempt to establish some "accountability and transparency in programmatic media," the ANA has released a report [download page] in which it estimates how the flow of spending from advertisers moves through the supply chain to an exchange. The bottom line? The data it analyzed revealed that 28 cents of every dollar spent by advertisers gets eaten up by the demand side's "tech-tax."
Continue reading » | May 24, 2017

Pay-TV Customer Satisfaction Back Down to the Industry Cellar

Customer satisfaction with pay-TV companies has dropped this year, finds a new report [download page] from the American Customer Satisfaction Index (ACSI). The index for subscription TV services fell to 64 on the ACSI's 100-point scale, tied with internet service providers (ISPs), whose aggregate score remained unchanged from last year, for the worst score among all industries measured.
Continue reading » | May 24, 2017

Amazon Echo & Commerce: 1 in 10 Using Their Smart Speakers to Order Products

Various analysts and experts are talking about the future of Amazon Echo as a commerce vehicle and Alexa's potentially disruptive force in retail and for brands. But where do we stand now? New research from comScore [download page] shows that shopping-related activities remain fairly limited, though 1 in 6 households with Smart Speakers are using them to find local businesses.
Continue reading » | May 23, 2017

Here Are Americans’ Top Financial Concerns

American adults' biggest financial worry is the inability to pay the medical costs in the event of a serious illness or accident, reports Gallup in new survey data. A majority (54%) of the more than 1,000 US adults surveyed said they're either very (30%) or moderately (24%) worried about this.
Continue reading » | May 23, 2017

Keep scrolling for more charts and articles:

Global Luxury Ad Market Set to Recover
Retailers Are Shifting From Google Text Ads to Shopping Ads And Seeing More Mileage From Smartphones
Travel Industry Satisfaction Climbs: Which Companies Are Leading the Field?
Baby Boomers Show Some Apathy Towards Digital CX Initiatives
Personalization Efforts Mainly Limited to Email and Website Home Pages
Few B2B Marketers Feel That Their Company Is Effective At Maximizing Potential Revenue from Major Accounts
Mobile Marketing ROI Has Come A Long Way in the Past Decade, But Email’s Still Tops
Where is Digital Ad Fraud Having Its Biggest Local Impact?
Do Consumers Think Brands Are Endorsing Ads Appearing Alongside Offensive Content?
The State of Traditional TV: Updated With Q4 2016 Data
Consumer Willingness to Pay A Premium for “Green” Products Climbs, Albeit Slowly
Here’s When the Top Internet Retailers Are Most Active With Emails
Retail Site Search Queries Are Getting Shorter; Most Are A Single Word
How Do Marketing and PR Pros Think Their Roles Will Converge?
Social’s Fairly Big in the US, But Messaging is Yet to Take Off
What Are the Essential Features of a Primary Credit Card?
What’s the Biggest Challenge in Proving Marketing ROI?
The Most Important Trends Impacting the Future of Public Relations
How Do Americans Feel About Their Retirement Years?
Email Click Rates Continued Their Slow Decline in Q4 2016
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