As Digital Ads Become More Expensive, How Can They Be Improved?

An in-depth look at the main complaints with digital advertising.
Continue reading » | March 29, 2017

Would Consumers Save Money With À-La-Carte TV Packages?

When TV viewers were asked to build a bundle with hypothetical prices attached to each network, how much did they spend?
Continue reading » | March 30, 2017

Here’s How Marketers Are Measuring the Success of Their Brand Marketing Efforts

Marketers are using a variety of metrics and KPIs to measure the impact of their brand marketing activities, per results from an OnBrand Magazine study [download page]. In surveying more than 560 global brand managers and CMOs, the report finds that new customer acquisition (75%) and social media engagement (72%) are the primary means used to determine the success of brand marketing activities.
Continue reading » | March 30, 2017

Only 1 in 3 B2B Buyers Willing to Share Phone Number in Exchange for Content

B2B buyers are, in large part, willing to share their name, company and email address in exchange for content (95%), and even their job title or industry (85%), per results from a Demand Gen Report (DGR) study [download page]. But getting them to divulge their phone number is a different story, as just one-third of respondents reported a willingness to do so for content.
Continue reading » | March 29, 2017

Surprise: Trust in Advertising on the Rise?

In a somewhat surprising twist given what seemed to be current attitudes towards advertising, new survey data suggests a large shift towards greater trust in ads! To wit, a 2014 survey from YouGov found a little over half the general population (56%) believing that the ads they saw, read or heard were honest. In the same survey conducted this year, that figure has shot up to almost three quarters of respondents (72%). Correspondingly, the proportion of respondents who claim to trust the ads that they see, read or hear has also risen from 50% in 2014 to 61% this year.
Continue reading » | March 28, 2017

Smartphones Overtake Desktops in Global AVOD Plays

Globally, consumers are now more likely to play advertising-video-on-demand (AVOD) content on smartphones (45%) than on desktops (44%), per a recent report [download page] from Ooyala. The analysis, covering Q4 2016, marks the first time in which smartphones have overtaken desktops in AVOD video plays.
Continue reading » | March 28, 2017

For Youth, Social Media Preferences Increasingly Limited to Top Platforms

We've been keeping score of teens' changing social media preferences over the past few years as they've switched from Facebook to Twitter, Instagram and now Snapchat. How about the broader 12-24 age group? The latest edition of The Infinite Dial report from Edison Research and Triton Digital shows that social media use among this group is increasingly limited to three top platforms.
Continue reading » | March 27, 2017

How to Upgrade Your B2B Content to Meet Buyers’ Changing Preferences

Three-quarters of B2B buyers strongly agree that they have placed a higher emphasis on the trustworthiness of content sources over the past year, though only about one-third are more willing to consider vendor-related content as trustworthy, according to a new Demand Gen Report survey [download page].
Continue reading » | March 27, 2017

Keep scrolling for more charts and articles:

Customer Satisfaction With Retail Stores Rebounds to Hit Highest Mark Yet
How Are Marketers Using Data to Personalize Experiences?
Here’s A Handy Chart Guide to Mobile’s Trended Share of Site Traffic in 12 Countries
Which Marketing Budget Areas Are Most – and Least – Likely to be Reduced?
2 in 3 Millennials Say They’re Interested in Buying From Brands via Chatbots
Retail Marketers Using AI Most Commonly For Search & Recommendations
Today’s CMO: Relatively Young, With the Shortest Tenure in the C-Suite
9 in 10 Digital Marketers Include Video in Their Mobile Marketing Plans
Analysis Reveals Generational Differences in Brand Engagement on Social
B2B Firms Upping Brand Investments, Committed to Brand-Related Research
Boomers and Silents Represent 70% of the Wealth and Affluent Market
Stats Show List Segmentation Tools Provide Significant Lift in Email Clicks
Facebook User-Generated Content Engagement Reportedly Down in 2016
1 in 3 Insurance Policyholders Go Hunting For A Better Deal At Renewal Time
How Brands Are Using Snapchat And Gaining Followers
America’s Favorite Fashion Retailers Are…
Transparency Tops List of Media Planners’ Online Ad Concerns
US Retail Sales Forecast to Grow by 3.7-4.2% This Year
B2B Marketers Say Email Delivers the Highest ROI Leads
How Do Industries Score on Corporate Reputation Factors?
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