Select Page

Explore Our Insights

Go
Exact matches only
Search in title
Search in content
Search in comments
Search in excerpt
Filter by Custom Post Type

Articles

Sponsored

Featured

External Link

Customize Your Feed
By Category
By Date

Customize Your Feed

What’s the Biggest Challenge in Proving Marketing ROI?

What’s the Biggest Challenge in Proving Marketing ROI?Marketers are having some trouble aligning KPIs with business goals.April 19, 2017

While most marketers feel that it’s getting easier to prove marketing’s impact, only slightly more than one-quarter of marketers feel very effective in their ability to demonstrate marketing’s value internally, new research from TrackMaven... READ MORE
The Most Important Trends Impacting the Future of Public Relations

The Most Important Trends Impacting the Future of Public RelationsDigital storytelling and a changing media mix are likely to have profound impacts on the PR profession.

Digital storytelling will be the most important communication trend affecting public relations in the next 5 years, according to those who probably should know best: public relations professionals. In its Global Communications Report 2017 [pdf], the USC... READ MORE
How Do Americans Feel About Their Retirement Years?

How Do Americans Feel About Their Retirement Years?Near-retirees appear to have drastically different ideas of how much is needed for a comfortable retirement.April 18, 2017

The majority of Americans want to spend their retirement traveling (55%) and spending more time with family (54%), per an Ipsos survey of US adults ages 45 to 65. Other popular ways to spend their golden years include volunteering (35%), taking up a hobby... READ MORE
Email Click Rates Continued Their Slow Decline in Q4 2016

Email Click Rates Continued Their Slow Decline in Q4 2016Also inside, stats on subscriber activity, including half of the average email list having at least one open or click during 2016.

North American email click rates dropped on a year-over-year basis in Q4 2016 once again, dipping slightly to 3.1%, per Epsilon’s latest quarterly report [download page]. That means that click rates have either stayed steady or fallen on a... READ MORE
Teens’ Favorite Social Platform Is… Still Snapchat

Teens’ Favorite Social Platform Is… Still SnapchatMore teens say their favorite platform is Snapchat than do Facebook or Instagram, combined. April 17, 2017

Teens over the years have had some fairly fickle preferences when it comes to their social platforms. But it seems that Snapchat has some staying power with youth: not only does it remain their favorite social platform, but it’s increasing its lead... READ MORE
US Mobile App Time Expected to Continue Growing

US Mobile App Time Expected to Continue GrowingApp usage is expected to account for 85% of mobile internet time this year.

Mobile internet usage is – not surprisingly – projected to keep rising over the next few years, particularly app usage, as more Americans rely on a few key apps for the bulk of their time on mobile, says eMarketer in its latest forecast. While... READ MORE
Consumers Have Mixed Feeling About AI’s Potential for Customer Service

Consumers Have Mixed Feeling About AI’s Potential for Customer ServiceThere seems to be some confusion about what AI actually is, as many have interacted with AI technology without realizing they've done so.April 13, 2017

Consumers aren’t convinced that AI can provide the same, or better level of customer service that a human can provide today, according to a Pegasystems survey. In fact, more adults surveyed across the globe disagree (38%) than agree (27%) that AI can... READ MORE
Retail Spending Surrounding Easter Forecast to Reach New Heights

Retail Spending Surrounding Easter Forecast to Reach New HeightsConsumers are expected to spend slightly more for Easter celebrations than they did for Valentine's Day gifts.

Total consumer spending on Easter is projected to grow to $18.4 billion this year, representing a more than 6% rise from last year’s record forecast of $17.3 billion, according to the NRF. In the past decade, projected retail spending surrounding... READ MORE
Who’s Making Agency Selection Decisions, Anyway?

Who’s Making Agency Selection Decisions, Anyway?The CMO and Marketing Department cede influence to the CEO and Executive Management in some cases.

As one might expect, CMOs are most likely to be in the driver’s seat throughout the process of agency selection, according to a 4A’s survey [download page] fielded by Advertiser Perception. But in certain instances, the marketing team cedes its... READ MORE
What Do B2B Marketers Enjoy Most About Their Jobs?

What Do B2B Marketers Enjoy Most About Their Jobs?Unfortunately, marketers don't seem to have much fondness for some growing areas...April 11, 2017

The majority of B2B marketers say that they enjoy the more creative and strategic aspects of their jobs, such as developing and launching new campaigns (76.7%), according to [download page] a survey from the Martech Industry Council and Leadspace. Likewise,... READ MORE
The US Out-of-Home Ad Market Continued to Grow Last Year

The US Out-of-Home Ad Market Continued to Grow Last YearOut-of-home advertising has grown on a year-over-year basis for 27 consecutive quarters.

US out-of-home advertising revenues increased by 3.1% last year to reach $7.6 billion, per the Outdoor Advertising Association of America (OAAA). While the growth rate for 2016 didn’t match the 2015 figure of 4.6%, out-of-home advertising has now grown... READ MORE
Top 10 Marketing Charts of the Month – March 2017

Top 10 Marketing Charts of the Month – March 2017Our top 10 charts of the month, as determined by you, our readers.April 10, 2017

This month’s quick-hit set of top charts includes the following topics: email list growth and deliverability metrics; shopping around vs. loyalty; Millennials’ new media milestone; financial status, by generation; improving digital ads; obstacles... READ MORE
US Display Ad Viewability Benchmarks, by Unit, in H2 2016

US Display Ad Viewability Benchmarks, by Unit, in H2 2016Vertically-oriented ads had the highest viewability rates in the second half of 2016.

Viewability continues to be a key concern for media buyers when planning digital campaigns. So what percentage of display impressions in the US actually are in view for at least 1 second? Integral Ad Science (IAS) dug into the data [download page] from its... READ MORE
Smartphone Share of US Site Visits in 2016, by Industry

Smartphone Share of US Site Visits in 2016, by IndustrySmartphones were most influential for Media & Entertainment site visits.

Smartphones once again ramped up their influence last year as devices used to visit websites, with their share of visits growing across key industries, reports Adobe Digital Index in its latest “Best of the Best” report. The devices’... READ MORE
How Much Riskier is Programmatic Than Direct Publisher Buys?

How Much Riskier is Programmatic Than Direct Publisher Buys?Brand risk is twice as high for display when bought programmatically than direct. What about video?April 7, 2017

There’s been a lot of talk lately about brand safety, owing in part to brands’ ads being displayed in front of extremist videos on YouTube. Programmatic digital ad buyers indeed are prioritizing brand safety to a great degree, according to recent... READ MORE
How Are Businesses Using Social Listening Tools?

How Are Businesses Using Social Listening Tools?Almost half of social listening software users are monitoring company executives.April 6, 2017

Companies are using social listening tools primarily to enhance customer relations by monitoring customer requests, questions and concerns (86%), according to a report by Clutch that surveyed 300 users of social listening tools at companies with at least 100... READ MORE
Quality Drives Decisions to Buy Local

Quality Drives Decisions to Buy LocalConvenience and economic impact are important, but secondary factors.

A majority of US adults claim to buy local at least half the time (59%) they shop for products, and one-quarter say they buy local most or all of the time, according to an AYTM survey of 1,000 US respondents. Perceived quality of goods was the top reason for... READ MORE
Dual-Service Users Spending Far More Time With Live TV Than OTT

Dual-Service Users Spending Far More Time With Live TV Than OTTAbout three-quarters of primetime TV content was watched live last year.April 5, 2017

Some interesting data from comScore courtesy of its latest US Cross-Platform Future in Focus report [download page]. Among households with both traditional TV and OTT, the former rules the roost in terms of time spent, suggesting that OTT continues to act... READ MORE
These Are the Fastest Growing E-Commerce Categories in the US

These Are the Fastest Growing E-Commerce Categories in the USRetail e-commerce spending grew by 19% last year. Which categories saw the biggest increases?April 4, 2017

Jewelry & Watches stands out as the fastest growing retail e-commerce category in the US, with an impressive 39% year-over-year growth in 2016, per a study from comScore [download page]. Several categories saw growth rates surpassing 20%, including... READ MORE
Spanish-Language TV Networks’ Ads Most Trusted By Viewers

Spanish-Language TV Networks’ Ads Most Trusted By ViewersSpanish-language networks also benefit from high engagement and a strong sense of community.

Almost half of Spanish-language network viewers (48%) strongly trust the ads on those networks, according to a newly-released GfK survey of roughly 10,000 US adults. Spanish-language networks netted far more trust in their advertising than other network... READ MORE
Social Recommendations Top TV Ads in Purchase Influence for Youth

Social Recommendations Top TV Ads in Purchase Influence for YouthRecommendations from friends and family retain the greatest influence, though.April 3, 2017

Recommendations from friends and family members have long held the most influence in consumer buying decisions, as evidenced by MarketingCharts’ own primary research. New data from Deloitte indicates that such recommendations continue to wield great... READ MORE
What Are the Most Popular B2B Data Providers?

What Are the Most Popular B2B Data Providers?Zoominfo seems to be the most popular provider for marketers, who are generally happy with the data they receive from these services.

ZoomInfo appears to be the leading data provider for B2B marketers, with 41% of respondents to an Openprise study [download page] reporting that they have used its services. ZoomInfo is even more popular with enterprise companies (5,000+ employees), with 61%... READ MORE
How Marketers Feel AI Can Enhance SEO

How Marketers Feel AI Can Enhance SEOHalf feel that AI could outthink RankBrain.

Virtually all marketers (96%) believe AI can enhance SEO, according to a SearchDex survey of 100 marketers across industries. The biggest benefit cited was the ability to focus on SEO while AI analyzes the data (73%). Other advantages that marketers feel AI... READ MORE
Would Consumers Save Money With À-La-Carte TV Packages?

Would Consumers Save Money With À-La-Carte TV Packages?When TV viewers were asked to build a bundle with hypothetical prices attached to each network, how much did they spend?March 30, 2017

There’s been a lot of buzz in recent years about à-la-carte packages, where consumers can choose their own channels. This is based on cost concerns with current pay-TV packages along with research indicating that viewers watch only a small fraction of... READ MORE
As Digital Ads Become More Expensive, How Can They Be Improved?

As Digital Ads Become More Expensive, How Can They Be Improved?An in-depth look at the main complaints with digital advertising.March 29, 2017

Marketing budgets have been pouring into digital media in recent years as advertisers try to maintain pace with consumers’ new behaviors. But digital advertising has seen its share of problems, from viewability to transparency and fraud. Several... READ MORE
Only 1 in 3 B2B Buyers Willing to Share Phone Number in Exchange for Content

Only 1 in 3 B2B Buyers Willing to Share Phone Number in Exchange for ContentBuyers are most apt to share their information in exchange for white papers and e-books.

B2B buyers are, in large part, willing to share their name, company and email address in exchange for content (95%), and even their job title or industry (85%), per results from a Demand Gen Report (DGR) study [download page]. But getting them to divulge... READ MORE
Surprise: Trust in Advertising on the Rise?

Surprise: Trust in Advertising on the Rise?Trust in advertising declines alongside rising educational attainment and income levels.March 28, 2017

In a somewhat surprising twist given what seemed to be current attitudes towards advertising, new survey data suggests a large shift towards greater trust in ads! To wit, a 2014 survey from YouGov found a little over half the general population (56%)... READ MORE
Smartphones Overtake Desktops in Global AVOD Plays

Smartphones Overtake Desktops in Global AVOD PlaysSmartphones' share of AVOD plays is highest in the APAC region.

Globally, consumers are now more likely to play advertising-video-on-demand (AVOD) content on smartphones (45%) than on desktops (44%), per a recent report [download page] from Ooyala. The analysis, covering Q4 2016, marks the first time in which smartphones... READ MORE
For Youth, Social Media Preferences Increasingly Limited to Top Platforms

For Youth, Social Media Preferences Increasingly Limited to Top Platforms9 in 10 youth select Facebook, Instagram or Snapchat as their most-used social platform.March 27, 2017

We’ve been keeping score of teens’ changing social media preferences over the past few years as they’ve switched from Facebook to Twitter, Instagram and now Snapchat. How about the broader 12-24 age group? The latest edition of The Infinite... READ MORE
How to Upgrade Your B2B Content to Meet Buyers’ Changing Preferences

How to Upgrade Your B2B Content to Meet Buyers’ Changing PreferencesTrust is becoming more important to buyers, who want more research and data.

Three-quarters of B2B buyers strongly agree that they have placed a higher emphasis on the trustworthiness of content sources over the past year, though only about one-third are more willing to consider vendor-related content as trustworthy, according to a... READ MORE
1 in 5 Online Video Customers Paying for At Least 3 Streaming Services

1 in 5 Online Video Customers Paying for At Least 3 Streaming ServicesNetflix and Amazon Video are seeing the benefits from their investments in original content.

The proportion of online video customers who pay for 3 or more streaming services has steadily climbed over the past 3 years, per survey results from 451 Research. While only 9% of video streaming customers paid for 3 or more services in December 2014, that... READ MORE
The Channels Customers Want to Use to Engage With Your Brand

The Channels Customers Want to Use to Engage With Your BrandUpwards of 8 in 10 consumers say that bad experiences would lead them to switch brands.

When engaging with brands, consumers turn first to their websites, blogs or social sites, presumably for the availability, ease and convenience in doing so, according to a recent survey [download page] from Lithium Technologies. This channel preference is... READ MORE
Programmatic Digital Ad Buyers Key In On “Brand Safe” Environments

Programmatic Digital Ad Buyers Key In On “Brand Safe” EnvironmentsAudience data targeting is becoming more important for programmatic buyers.March 24, 2017

The vast majority (81%) of programmatic digital ad buyers agree that ensuring a “brand safe” environment for advertising is a high priority, and an equal proportion feel that in today’s fragmented digital landscape, using brand safe,... READ MORE
Which Components Are Essential to Marketers’ Brand Strategies?

Which Components Are Essential to Marketers’ Brand Strategies?Brand managers will be paying more attention to audience personas this year.March 23, 2017

Almost 9 in 10 global brand managers and CMOs agree that brand marketing is an important component of their marketing program, according to a recent report [download page] from OnBrand Magazine. The survey – conducted among more than 560 respondents... READ MORE
Number of Broadband Households Foregoing Legacy Pay-TV Continues to Rise

Number of Broadband Households Foregoing Legacy Pay-TV Continues to RiseMore than one-fifth of broadband households don't subscribe to a legacy pay-TV service.

The share of US broadband households that don’t subscribe to legacy pay-TV continues its steady climb, reports TDG Research in a new study. Some 22% of broadband households surveyed in 2016 could be classified as “Cord Nils” in that they... READ MORE
Budgets, Cultures Holding Back Data-Driven Strategies

Budgets, Cultures Holding Back Data-Driven StrategiesWhat should the CMO's role be in guiding data-driven customer strategies?

Inadequate budgets are the biggest obstacles to implementation of truly data-driven customer strategies, cited by 54% of marketers responding to a new CMO Council survey [download page]. Challenges associated with internal cultures are also proving... READ MORE
Online Radio and Podcast Audiences Continue to Broaden

Online Radio and Podcast Audiences Continue to BroadenOnline radio's monthly reach has grown to one-third of Americans aged 55 and older.March 21, 2017

Some 61% of Americans aged 12 and older this year report listening to online radio on a monthly basis, and 87% of those listeners (53% of respondents overall) listen on a weekly basis, per the latest edition of the annual Infinite Dial report [pdf]. Both... READ MORE
Which Content Assets Do Sales Request Most From Marketing?

Which Content Assets Do Sales Request Most From Marketing?Sales teams prioritize product flyers and spec sheets, though presentations are also important.

Product flyers and spec sheets (75%) are the content assets most requested by sales teams, according to a study [download page] from Demand Metric in partnership with MarcomCentral. Presentations (56%) are also popular, with research suggesting that these... READ MORE
Should Brands Take Public Stances on Social Issues? Consumers Weigh In.

Should Brands Take Public Stances on Social Issues? Consumers Weigh In.Millennials are the most likely to want brands to take a public stance on social issues.

Brands are in the political and societal spotlight more these days – sometimes of their own accord, and sometimes not. But to what extent should brands have a voice in societal matters? Youth appear to feel more strongly about this than their older... READ MORE
Spotify Rapidly Growing in Popularity with Youth

Spotify Rapidly Growing in Popularity with YouthSpotify is now a more popular weekly listening source for 12-24-year-olds than Pandora.

Spotify has been showing strong, steady growth among the 12-24 demographic, and has now overtaken Pandora in popularity for this age group, according to the latest Infinite Dial report [pdf] from Edison Research and Triton Digital. Back in 2013, only 6% of... READ MORE
How Do Viewers Discover Video Content?

How Do Viewers Discover Video Content?Word-of-mouth is a key way for consumers to discover video content.

Consumers still discover new TV and video content primarily through TV ads (56%) and word-of-mouth (54%) with internet search (32%) also a popular means, according to a report from the Consumer Technology Association (CTA). However, consumers are also now... READ MORE
Here Are Your Latest App Engagement and Retention Benchmarks

Here Are Your Latest App Engagement and Retention BenchmarksRetention rates are worsening, but time spent in apps has increased.March 17, 2017

How well did mobile and web apps fare in user retention and engagement in the second half of 2016 – and how do the results compare to the first half of the year and earlier? Localytics offers some answers with its latest benchmarks, based on an... READ MORE
Magazine Media Audiences Grew by More Than 6% Last Year

Magazine Media Audiences Grew by More Than 6% Last YearMobile web audiences account for almost one-third of the total cross-platform magazine audience.March 16, 2017

Total magazine media audiences – measured across online and offline channels – grew by 6.4% year-over-year in 2016, exceeding 1.7 billion, according to a recent MPA report. Magazine brands’ video audiences showed the fastest growth, of 49.7%, followed... READ MORE
What Are Teens’ Primary News Sources?

What Are Teens’ Primary News Sources?Social sites are the most popular, but family is the most trustworthy.

More US teens say they get their news from social networking sites (49%) and family (47%) than from any other source, according to a study from Common Sense Media, which interviewed almost 600 teens aged 13-18. Teens rely as teachers or other adults,... READ MORE
Gen Z Yet to Form Strong Retail Store Loyalties

Gen Z Yet to Form Strong Retail Store LoyaltiesThe majority of 18-20-year-olds express a preference for making purchases in-store.

Gen Z (18-20) consumers are less likely than older Millennials (28-37) to be loyal to a single store across a few retail categories, including for health and beauty items (19% of Gen Z vs. 34% of older Millennials), groceries (39% of Gen Z vs. 55% of older... READ MORE
Mobile Coupon Usage Up, But Traditional Formats Still Preferred

Mobile Coupon Usage Up, But Traditional Formats Still PreferredCoupons appear to have an above-average influence on Hispanics.March 14, 2017

More consumers say they prefer to get coupons in the mail (44%) than through any other method, according to a study from Valassis [download page], which surveyed 1,000 US adults. Preference for mail coupons is up slightly from last year (40%) and mirrors... READ MORE
These Are the Most Popular TV Channels in the US

These Are the Most Popular TV Channels in the USCost is still a key lever in pay-TV and SVOD satisfaction.

The major broadcast networks ABC (71%), CBS (70%) and NBC (66%) are the most desired channels in an à la carte pay-TV package, with roughly two-thirds or more respondents from TiVo’s latest Video Trends Report [download page] saying they would choose... READ MORE
Top 10 Marketing Charts of the Month – February 2017

Top 10 Marketing Charts of the Month – February 2017Our top 10 charts of the month, as determined by you, our readers.March 13, 2017

This month’s quick-hit set of top charts includes the following topics: budget trends, by channel; Super Bowl ads; B2B lead gen channels; trustworthy B2B info sources; Millennials’ brand loyalty; distribution of affluents by generation;... READ MORE
The Most Important Drivers of Corporate Reputation, Ranked

The Most Important Drivers of Corporate Reputation, RankedRolex is the most reputable company in the world this year.

The difference between a good and bad reputation can have a huge impact on consumers’ purchase and recommendation likelihood, according to the latest annual Global RepTrak® 100 report [download page] from the Reputation Institute. So what does it take... READ MORE
Netflix Tops DVR Access in TV Households

Netflix Tops DVR Access in TV HouseholdsMore than 8 in 10 TV households have at least one on-demand service.

For the first time, more TV households have access to Netflix (54%) than a DVR (53%), with Netflix access almost doubling from 2011 (26%). That’s according to the latest annual study of on-demand usage by the Leichtman Research Group (LRG), which also... READ MORE
Which Industries Are Getting the Most Out of Online PR?

Which Industries Are Getting the Most Out of Online PR?Higher education did the best overall, though media and publishing led the way in social shares per press mention.

Higher education institutions got the most bang for the buck in digital PR last year, enjoying an average of more than 121,000 social shares from press mentions per month. That exceeded the sports & entertainment and accommodation & food services... READ MORE
Most Purchases Are Made While Shopping Around, Not From Loyalty

Most Purchases Are Made While Shopping Around, Not From LoyaltyIt's important for brands to be top-of-mind, as most purchases come from brands already in consumers' "initial consideration set."March 10, 2017

Do consumers tend to make the same brand choices time after time, or do mostly shop around with successive purchases? Recent research from McKinsey comes to a troubling conclusion: few purchases are loyalty-driven, and the myriad new ways for consumers to... READ MORE
Businesses Shifting Tech Value Expectations From CX to Revenue Growth

Businesses Shifting Tech Value Expectations From CX to Revenue GrowthBusiness executives will be making significant investments in artificial intelligence and the Internet of Things in the years to come.March 9, 2017

More than half of business and IT leaders (57%) cite revenue growth as the greatest value that they expect from digital technology investments, up from 45% the previous year, finds PwC in a new report [pdf]. The growing expectation for revenue gains appears... READ MORE
Q4 Email Performance, By Time of Day

Q4 Email Performance, By Time of DaySundays and Mondays saw a disproportionately high share of transactions, attributable in part to Cyber Monday.

The best time of day to send email during Q4 – at least when comparing transactions to volume – was between 4PM and 8PM, according to a new study [download page] from Experian Marketing Services. More specifically, mailings in this time frame... READ MORE
CMOs Show Renewed Focus on Brand Building

CMOs Show Renewed Focus on Brand BuildingCMOs are projecting big increases in brand-building budgets and reporting healthy rises in brand value.March 8, 2017

CMOs expect to be allocating significantly larger budgets to one of their core leadership objectives, brand building, according to the latest edition of the biennial CMO Survey from Duke University’s Fuqua School of Business. Respondents to the survey... READ MORE
Where Are Performance Marketers Finding Challenges And Opportunities?

Where Are Performance Marketers Finding Challenges And Opportunities?The biggest mobile advertising challenge is the user experience.

Marketers are allocating greater resources to target mobile users, according to a report from AdRoll [download page], which surveyed more than 1,300 marketers with heavy digital marketing spending. While the report suggests that mobile retargeting budgets... READ MORE
Mobile Page Speed Benchmarks, by Vertical

Mobile Page Speed Benchmarks, by VerticalMobile pages are falling well short of best practice ideals.March 7, 2017

It appears that mere seconds really do matter to mobile users, according to recently-released research from Google, which tested more than 900,000 mobile websites. The longer a page takes to load, the higher the likelihood that the user will leave the page,... READ MORE
More CMOs See Trusting Relationships As Being Critically Important to Customers

More CMOs See Trusting Relationships As Being Critically Important to CustomersCMOs believe that trusting relationships are now as important to customers as service excellence and product quality.

Trusting relationships are growing in importance to consumers, believe US CMOs, who now see trust rivaling service excellence and even all-important product quality, according to the latest edition of The CMO Survey. Almost one-quarter (24%) of the CMOs... READ MORE
These Financial Stats Show Why Brands Shouldn’t Focus Too Much on Millennials

These Financial Stats Show Why Brands Shouldn’t Focus Too Much on MillennialsGen Xers might have the highest median incomes, but Baby Boomers are the biggest spenders.March 6, 2017

Recent research has indicated that Boomers and Silents combine to account for more than 70% of adults with at least $100k in investable assets, while Millennials comprise just 13% share, the smallest of any generation. Statistics from a recently-released... READ MORE
Why Aren’t CMOs Making Greater Use of Marketing Analytics?

Why Aren’t CMOs Making Greater Use of Marketing Analytics?Finding the talent and right processes is proving a challenge.

There’s been no progress in CMOs’ use of marketing analytics, according to the latest edition of the biennial CMO Survey from Duke University’s Fuqua School of Business. If anything, the use of marketing analytics is losing steam:... READ MORE
1 in 3 Retail E-Commerce Transactions Involves 2 or More Devices

1 in 3 Retail E-Commerce Transactions Involves 2 or More DevicesThe incidence of multiple device use was rather similar regardless of the final device used to make a purchase.

Almost one-third of e-commerce transactions made during Q4 2016 used 2 or more devices from the first website visit to purchase, reports Criteo [download page], which analyzed more than 3,300 global online retail businesses. Regardless of the device that was... READ MORE
What Do Small Businesses Want From Mobile Apps?

What Do Small Businesses Want From Mobile Apps?Small business owners are looking for mobile apps to increase sales and improve service.

Small business owners believe that social integration (20%) and mobile payment (19%) are the most valuable features of a mobile app, according to Clutch, which surveyed 355 small business owners and managers. Less important to respondents are push... READ MORE
Which Industries Had the Most Active Email Subscribers in Q4?

Which Industries Had the Most Active Email Subscribers in Q4?Mobile and desktop email CTO rates are separated by less than a percentage point.March 3, 2017

The majority of email subscribers tend to be inactive, according to data contained in a recent quarterly study [download page] by Yesmail Interactive [download page]. For example, in the consumer services sector, 76% of subscribers were inactive in Q4, and... READ MORE
US Marketing Confidence Rising; Most Expect Function’s Influence to Grow

US Marketing Confidence Rising; Most Expect Function’s Influence to GrowAlmost 9 in 10 marketers under 35 believe that the marketing function's power and influence will increase in the next few years.

Overall confidence in marketing has increased to a record level, even though marketers express less confidence in their understanding of ROI and investments in the right customers. That’s according to the latest Marketers Confidence Index from the AMA... READ MORE
Customer Satisfaction With Retail Stores Rebounds to Hit Highest Mark Yet

Customer Satisfaction With Retail Stores Rebounds to Hit Highest Mark YetA longer look at the facets of retail satisfaction and the top brands across categories.March 2, 2017

The NRF recently issued a fairly optimistic forecast about retail sales this year, and the sector might also be buoyed by new study data indicating that customer satisfaction has rebounded after a couple of years of decline. Indeed, the latest... READ MORE
How Are Marketers Using Data to Personalize Experiences?

How Are Marketers Using Data to Personalize Experiences?The vast majority of survey respondents are implementing a personalization strategy.

Research has shown that personalization can provide a significant lift for marketers across various KPIs, and a new Monetate survey [download page] of 131 marketers finds that they are in the process of implementing personalization strategies at their... READ MORE
Retail Marketers Using AI Most Commonly For Search & Recommendations

Retail Marketers Using AI Most Commonly For Search & RecommendationsPersonalization tops AI as retail marketers' most exciting area of innovation this year, though.

Artificial intelligence (AI) is being hailed as one of the top trends impacting user experience over the next few years. How can AI be applied to retail? As it turns out, about two-thirds of retail marketers are using AI for marketing purposes, according to... READ MORE
9 in 10 Digital Marketers Include Video in Their Mobile Marketing Plans

9 in 10 Digital Marketers Include Video in Their Mobile Marketing PlansSocial and in-app videos are the most commonly used types of mobile video.

Seeking to capitalize on a growing consumer trend in mobile video viewership identified in a recent AOL survey, some 89% of digital marketers use or plan to use video for mobile marketing, according to a new YouAppi study. The most common uses are video for... READ MORE
Analysis Reveals Generational Differences in Brand Engagement on Social

Analysis Reveals Generational Differences in Brand Engagement on SocialOffensive content seems to cause more unfollows from Gen Xers than from other generations.

It’s probably not too surprising to learn that Millennials (49%) are twice as likely as Boomers (25%) to follow brands on social media. But it is more interesting to see that different age groups hold different reasons for following brands, as well as... READ MORE
B2B Firms Upping Brand Investments, Committed to Brand-Related Research

B2B Firms Upping Brand Investments, Committed to Brand-Related ResearchBrand investments are resulting in sales increases and improved customer acquisition.

The vast majority (87%) of B2B companies have increased their brand investments over the past 5 years, with most (82%) of those seeing those investments pay off, most commonly in the form of increased sales and customer acquisition. That’s according to... READ MORE
Boomers and Silents Represent 70% of the Wealth and Affluent Market

Boomers and Silents Represent 70% of the Wealth and Affluent MarketThe top 1% of wealthiest households now controls 24% of total liquid wealth in the US. The 70% of households who aren't affluent? Just 9%.February 24, 2017

Today’s marketers very much hold a focus on Millennials – and even Gen Z. But when it comes to wealth in the US, younger generations distantly trail their older counterparts, despite some gains. In fact, new data from Phoenix Marketing... READ MORE
Facebook User-Generated Content Engagement Reportedly Down in 2016

Facebook User-Generated Content Engagement Reportedly Down in 2016User-generated content containing brands saw far higher engagement than brand-generated content.February 23, 2017

Facebook users averaged far fewer original posts in 2016 than they did the year prior, according to a Mavrck analysis [download page]. While the trends identified in the report point to a general decrease in earned engagements, the study also demonstrated... READ MORE
1 in 3 Insurance Policyholders Go Hunting For A Better Deal At Renewal Time

1 in 3 Insurance Policyholders Go Hunting For A Better Deal At Renewal TimeConsumers turn to friends and family and comparison sites when looking for a new policy.

For the most part, insurance policyholders are more likely to simply renew a policy without much effort when it comes up for renewal than to actively search for a better deal, according to new data from YouGov. However, close to 1 in 3 policyholders will use... READ MORE
How Brands Are Using Snapchat And Gaining Followers

How Brands Are Using Snapchat And Gaining FollowersStory completion rates are determined more by quality than by length.February 22, 2017

Most new followers of brands on Snapchat discover those brands by searching for their usernames, though a fractional but growing number are added through deeplinks, according to a recently-released analysis [download page] of Q4 brand activity from... READ MORE
America’s Favorite Fashion Retailers Are…

America’s Favorite Fashion Retailers Are…Nordstrom does it again, leading in the all-important attribute of "value for money."

Nordstrom might not be the current administration’s favorite, but it reigns as America’s favorite fashion retailer for the 5th consecutive year, research from Market Force Information has found. Based on a survey of more than 10,000 consumers... READ MORE
Transparency Tops List of Media Planners’ Online Ad Concerns

Transparency Tops List of Media Planners’ Online Ad ConcernsViewability and brand safety are also concerns held by the vast majority of media planners.February 21, 2017

Ad blocking is a concern for media planners, but it doesn’t elicit quite the same level of worry as other more pressing issues, according to a survey from the Digital Place Based Association (DPAA). In its survey of 336 agency planners employed at... READ MORE
US Retail Sales Forecast to Grow by 3.7-4.2% This Year

US Retail Sales Forecast to Grow by 3.7-4.2% This YearRetail sales growth in 2016 appears to have outpaced expectations.

Retail industry sales (excluding automobiles, gas stations, and restaurants) in the US will increase by somewhere between 3.7% and 4.2% this year, forecasts the NRF, which also expects an increase of 8-12% in non-store sales. Both figures are up from similar... READ MORE
No Downloads found

Feel Like You're Always Playing Catchup?

Stay ahead of the curve with our free newsletter. It’s fast. It’s factual. And it’s clear

marketing charts logo

Error: Please enter a valid email address

Error: Invalid email

Error: Please enter your first name

Error: Please enter your last name

Error: Please enter a username

Error: Please enter a password

Error: Please confirm your password

Error: Password and password confirmation do not match