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B2B Journalists: Blogs, other Online Sources More than OK to Use »
B2B Journalists: Blogs, other Online Sources More than OK to Use

Latest MarketingCharts stories

What’s the General Sentiment of the Most-Shared Articles on Social Networks?

A recent study from ShareThis found significant differences in the types of content categories most likely to be shared on various social networks. Now, a new study [download page] from Fractl – in collaboration with BuzzSumo – analyzes the million most-shared articles from the first half of 2014 to identify the emotional sentiment of the top articles being […]

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Social Ads Continue to Efficiently Reach New Audiences

Social ads continue to outperform portals, networks, and exchanges in cost-effectively reaching new and exclusive audiences, although the data may be skewed by social users who use private browsing, details Neustar Aggregate Knowledge in its latest quarterly “Media Intelligence Report” [download page] covering Q2 activity. The study reveals that social ads performed 167% better than […]

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Few Investors Seek Financial Advice Online

Source: Wells Fargo / Gallup Notes: While 8 in 10 investors (people in households with total savings and investments of at least $10,000) receive financial advice in some form, they’re far more likely to say they get it from a dedicated personal financial advisor (44%) or advisory firm (35%) than from an online financial planning […]

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US Ad Spending Forecast to Reach New Peak Next Year

Source: MAGNA GLOBAL Notes: US ad revenues are expected to increase by 3.5% next year, with the 4.9% normalized growth rate excluding the effects of Political & Olympic (P&O) spending being the fastest rate of growth since 2005. That would bring core media advertising revenues to $172 billion, a new peak. Digital media ad sales […]

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North American Digital Marketers Rank Key Goals and Challenges

North American digital marketing decision-makers are more focused on winning new customers than they are on retaining existing ones, according to [download page] a study conducted by Forrester Consulting on behalf of Salesforce ExactTarget Marketing Cloud. Interestingly, few identified the orchestration of personalized customer experiences across multiple digital touch points to be a top-3 goal. […]

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