Business Media Magazine Revenues Decrease Just 1%

Business magazine revenues remain flat, while other platforms such as face-to-face and e-media continue to flourish, according to the Business Information Network (BIN) report through April, reports American Business Media.

Despite a decline in ad pages of 2.82% and in ad revenue of 1.11% for April compared with the same period last year, year-to-date decline of ad revenue was only .81%, as business media is still on an overall upswing due to other platforms.

Strong category performers for print include the Architecture, Design, Lighting category, with a year-to-date increase in ad revenue of 14.74%; the Pharmaceutical category, with a 13.35% increase; and the Resources, Environment, Utilities category, with an 11.17% increase.

“As we move into the second quarter of 2007, the story remains the same. Print remains stable, while we see tremendous growth from events, custom media and, of course, e-media,” stated Gordon T. Hughes, II, president and CEO of American Business Media.

The data  (pdf), by category, is available on ABM’s website.