CHART CLOSE-UP FROM THE STORY:
Catalog Growth Powered by Religion, Auto, Education Categories »
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Catalog Growth Powered by Religion, Auto, Education Categories
Catalogs for the categories of religion, automotive, and education have increased as much as 60.5% (religion) from 2004 to 2008, notes Oxbridge Communications, bringing the total number in their 2008 National Directory to 12,230 catalogs.
Together, the top categories helped drive a nearly 15% increase (from 10,668 catalogs in 2004):
Among the highlights:
- Automotive catalogs increased from 389 to 593 (+52.4%).
- The number of education catalogs went from 400 to 528 (+32%).
- Food, religion, home, and sports categories replaced the following categories from the 2004 top ten list:
- Manufacturing (-48%, from 469 to 244 catalogs)
- Computers (-27.5%, from 313 to 227)
- Crafts (-23.8%, from 298 to 227)
- Office (-13.2%, from 296 to 257)
Online catalogs also continue to grow, said Trish Hagood, president of Oxbridge Communications, publisher of the The National Directory of Catalogs. There are now 1,868 online-only catalogs and 10,543 print-and-online catalogs listed in the 2008 directory, she noted.
