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2015’s Most Patriotic Brands, in the Eyes of Consumers

Source: Brand Keys [pdf] Notes: Jeep is the most patriotic brand in the US for the third consecutive year, being the closely associated with the value of “patriotism,” according to Brand Keys’ latest analysis, which is based on a survey of 5,427 consumers aged 16-65. Among the top 50 brands, Jack Daniels had the biggest […]

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Interbrand Top 100 Brands’ Social Media Adoption, by Platform

Source: Simply Measured [download page] Notes: All of the Interbrand Top 100 global brands have an account on YouTube and 92 posted content on the platform in April, according to a recent report from Simply Measured. Activity was highest on Twitter, however, which saw each of the 98 brands with an account also active during […]

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Weekend Reading, 6/26/15

China (71%) and Brazil (66%) are the two emerging markets clearly most favored as being “very attractive” to US marketers, per results [download page] from a survey conducted by Charney Research and Research Now and commissioned by the NY American Marketing Association. Interestingly, the survey of 315 brand owners (61% of respondents) and agencies (39%) […]

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Where Do Americans Perceive Mobile Payments As Being Useful?

Source: The Harris Poll Notes: Consumer experience with various types of mobile payment opportunities is rising, per findings from a recent Harris Poll, although interest in “tap-for-pay” among smartphone users remains unchanged from late 2013. Privacy concerns and the absence of a compelling motivation are the top reasons given for the lack of interest in […]

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Which Pain Points Are Giving Marketers Headaches?

Forget proving ROI. That’s a headache, but not a “migraine-inducing” one, according to results from a new survey [download page] from Econsultancy and SmartFocus. Instead, the biggest pain point for client-side marketers today – of those identified – is the major bottleneck presented by IT and web development teams, per the study.

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