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Eclipsed by E-mail, Direct Mail to Tumble 39% by 2013 »
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Eclipsed by E-mail, Direct Mail to Tumble 39% by 2013

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Online Customer Reviews Remain Highly Influential in Consumers’ Local Business Decisions

North American consumers are increasingly reading online customer reviews to determine if a local business is a good business, though maybe not quite with the same frequency as last year, according to BrightLocal’s latest annual Local Consumer Review Survey. The survey – fielded among 2,354 US (90% share) and Canadian (10%) consumers – finds that […]

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CMOs: Marketing Budget Growth Expected; ROI Problems Persist

CMOs in the US expect marketing budgets to rise by 5.5% in the next 12 months, according to the latest edition of the biannual CMO Survey [pdf] from Duke University’s Fuqua School of Business. While CMOs’ level of budget optimism is weaker than in the February edition of the study (+8.7%), it’s stronger than in […]

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Demographics of Social Networking Platform Users

Source: Pew Research Center’s Internet & American Life Project Notes: Facebook remains the most popular social platform, used by 72% of connected adults, reports the Pew Research Center as part of a recent study. The study breaks down the demographics of 5 major platforms, with some interesting results. Among the highlights: Pinterest’s continuing strong skew […]

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Customer Satisfaction With Automobiles Drops to Lowest Point Since 2004

Source: American Customer Satisfaction Index (ACSI) [download page] Notes: Customer satisfaction with automobiles has dropped 3 points this year to an index of 79 on the ACSI’s 100-point scale, marking its third consecutive year of declines and the lowest rating since 2004 (also 79). In fact, just 2 of the 27 nameplates tracked (Honda Acura […]

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Mobile Email Engagement Grows

Mobile devices have represented the majority of email opens for some time now, but studies have shown that PC users tend to click more than mobile users. That may now be changing, according to the latest quarterly report [download page] from Yesmail.

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