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Eclipsed by E-mail, Direct Mail to Tumble 39% by 2013 »
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Eclipsed by E-mail, Direct Mail to Tumble 39% by 2013

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The Most Important Elements of the Digital Experience, Per UK Consumers and Marketers

Source: Econsultancy / Sitecore [download page] Notes: Ease of usage (“easy to find what you’re looking for”) counts as the most important aspect of a digital experience for both UK consumers and marketers, according to a recent study from Econsultancy in association with Sitecore. The study identified 17 aspects of the digital experience and used […]

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Customers Prioritize Service Over Price and Brand, CMOs Say

Source: Duke University’s CMO Survey [pdf] Notes: CMOs narrowly give the edge to excellent service (23%) over product quality (22%) and a trusting relationship (21%) when it comes to their customers’ top priorities in the next 12 months, according to the latest edition of the CMO Survey from Duke University’s Fuqua School of Business. Over […]

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Luxury. Which Brands Spring to Mind?

Higher-income adults (those with household income of at least $75,000) aged 18-68 tend to associate the word “luxury” with descriptive adjectives such as “expensive,” “quality,” and “high-end,” according to a new brief from the Shullman Research Center set for release on Monday. However, not all generations hold the same ideas of luxury – and differences […]

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OTT Streaming Devices Overtake Tablets in Digital Video Ad Views

Tablets are popular devices for video viewing and have been for some time, but OTT streaming devices such as Apple TV and Chromecast have moved ahead in digital video monetization, reveals FreeWheel in its Q4 2014 Video Monetization Report [download page]. During the quarter, OTT devices accounted for 8% of ad views for professional, rights-managed […]

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Almost Half of Young Mobile Phone Users Report Regularly Comparing Prices In-Store

Source: GfK [pdf] Notes: 40% of mobile phone users surveyed across 23 countries claim to regularly compare prices while in-store, according to a GfK survey, with this activity slightly more prevalent among men (42%) than women (37%). Among age groups, 20-29-year-olds are the most likely (49%) to report regularly comparing prices using their mobile phones, […]

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