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Information Industry to Top $448B by 2010; Search to Soar, News to Nosedive »
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Information Industry to Top $448B by 2010; Search to Soar, News to Nosedive

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US Adults’ Daily Major Media Consumption Estimates, 2011-2015

Source: eMarketer Notes: US adults will spend more than 5-and-a-half hours per day with digital media this year, up by almost a half-hour year-over-year, per eMarketer’s latest estimates. The majority (2:51) of that time will be spent with the mobile internet, which will have seen a compound annual growth rate of 37.2% between 2011 and […]

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A/B Testing Considered Most Effective Landing Page Optimization Method

Source: Ascend2 [download page] Notes: When it comes to landing page optimization, A/B testing is considered the most effective method and one of the easiest to execute, according to a survey of 342 marketing, sales and business professionals from around the world, about three-quarters of whom are primarily B2B-focused. Surprisingly, the survey finds the fewest […]

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Weekend Reading, 4/17/15

Five national TV ads scored at least 20% higher than their respective categories’ 12-month norm during Q1, reports Ace Metrix, led by Google-owned Android’s “Peaceful Co-Existence” spot, which fetched an Ace Score of 647, 28.4% higher than the software and website category norm. Two of the 5 ads scoring at least 20% higher than the […]

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iOS App Push Notification Opt-in Benchmarks, by Industry, in 2014

Source: Urban Airship Notes: Mobile applications examined by Urban Airship across 15 industries had a median push notification opt-in rate of 42% in 2014, according to an analysis of almost 3,000 apps and 100 billion push notifications sent to to more than 500 million users. Median rates were highest for charity/non-profit/foundation (58%) and business (54%) […]

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B2B Vendor Websites: What’s Important, and What’s Lacking?

B2B vendor websites are often lacking the content elements buyers perceive as most important, according to a report [pdf] from KoMarketing, Huff Industrial Marketing and BuyerZone. As with last year’s survey, the results suggest that vendors sometimes miss the basic information that can help establish credibility and move a buyer to request a quote.

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