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Just Two in Five Americans Read Newspaper Daily »
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Just Two in Five Americans Read Newspaper Daily

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How Search Results Can Drive In-Store Visits

3 in 4 consumers who find local information in search results to be helpful report being more likely to visit stores. That’s according to a recent Google, Ipsos MediaCT and Sterling Brands survey [pdf] of 6,000 smartphone users aged 18-54 who have influence in the purchase decision-making process of retail, CPG or tech products and […]

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Digital Marketers Report Limited Channel Integration

On average, only 45% of digital marketers integrate any two channels, finds a commissioned study [download page] conducted by Forrester Consulting on behalf of Experian Marketing Services. The report, based on surveys with 428 digital marketers across a number of markets, finds that email marketing and search retargeting are the most commonly-integrated channels, but that […]

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Trust in News Media Types, by Generation

Source: Harris Interactive Notes: American adults have the most trust in local TV news, finds Harris Interactive, with 78% having at least some trust that it will get them the news fairly and accurately. Local newspapers (76%) and radio (73%) follow closely, while online-only news sites such as the Huffington Post are trusted by the […]

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US Omni-Channel Shopping Behavior, by Category

Source: GfK [download page] Notes: On average, 44% of US shoppers combine online and in-person shopping activities (“omni-channel shopping”) across 15 product and service categories, reports GfK in a recent study. Omni-channel shopping is most popular for consumer electronics (65%), apparel (64%) and toys (63%), while being least common in categories such as restaurant meals […]

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Holiday 2014 Data Hub

The holiday season – traditionally referred to as the November-December period – is almost here. That means, among other things, that there’s an abundance of holiday data on offer. This article (which will be updated periodically during the holiday period) highlights key points from holiday-related research for what appears to be a fairly bright season […]

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