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Regional Magazines Dominate, News Titles Down
Regionals once again outnumber any other category of magazines and have more than 1,126 titles in 2008, according to the latest edition of The National Directory of Magazines.
Other magazine categories at the top of the list are Medicine, which has 1,119 titles, and Ethnic, with 952 titles. Regional magazines also ranked #1 last year in number of titles, with 1,138.
“Regional magazines capitalize on the fascination with things local and also benefit from strong local advertising,” said Trish Hagood, president of Oxbridge Communications, publisher of the National Directory of Magazines. “Many regional magazines are also pitched to an upscale audience making them doubly attractive to readers and advertisers.”
Looking at magazine growth trends for the five years between 2003 and 2008, the number of home magazine titles jumped from 83 to 241; snow and ice sports magazines are up from 51 to 106; and nursing magazines are up from 92 to 177.
News and management publications show the steepest five-year declines, with news magazines down 39% (from 75 to 46) and management magazines down 32% (from 127 to 86).
About the National Directory of Magazines: The National Directory of Magazines includes information on 20,590 titles, including 16,596 magazines, tabloids, specialized newspapers, and major journals that carry advertising. Publication titles are divided into 260 subject categories from Accounting to Zoology.
