Some 23% of the circulation of the Top 50 business magazines (ranked by circulation) has been acquired by telemarketing, according to a recent IQ Resource analysis of controlled-circulation business magazines.

Of the Top 50’s 10.384 million total circulation, 2.348 million had been so acquired, writes Circulation Management. Excluding healthcare titles, top 50 publishers acquired 42% of subscribers via telemarketing.

The Top 5 SRDS (Standard Rate and Data Service) categories obtaining subscribers via telemarketing:

1. Fitness Professional - 83%
2. Industrial Automation - 81%
3. Chain Stores - 80%
4. Packaging (users) - 80%
5. Manufacturing/Industries, Equipment - 80%

IQR collected and analyzed data from paragraph 3b on all BPA US titles (1,200+ titles with total circulation of more than 34 million).