Arbitron announced on Monday the release of its June 2007 RADAR radio network audience reports (RADAR 93) covering the period March 30, 2006 - April 4, 2007.

During the RADAR 93 survey period, 72% of U.S. consumers ages 12+ heard one or more network radio commercials in the course of a week.

Among the prime audience demographics sought by advertisers, the commercials aired on the 55 RADAR rated radio networks reached…

• 72% of Persons 18+
• 72% of Persons 35+
• 74% of Persons 18-49
• 74% of Persons 25-54

With this release, RADAR data now includes Hispanic language preference in the demographics. Language usage weighting provides sample-balancing controls to ensure that the proportion of Spanish-Primary and English-Primary Hispanics matches the characteristics of the population.

In addition to the 12+ rankings released each quarter, Arbitron will now post RADAR Radio Network Ratings for Persons 18-49 and Persons 25-54 on its website.

 RADAR 93—June 2007 Network Rankings By Adults 18-49

RADAR 93—June 2007 Network Rankings By Adults 25-54

RADAR (Radio’s All Dimension Audience Research) measures network commercial audiences by merging radio listening information with clearance data for broadcasts and commercial exposures. That is, quarter-hours of radio usage as reported by respondents are matched with program and commercial clearances provided by the radio networks for each station carrying the programming. The 55 measured networks are operated by ABC Radio Networks, American Urban Radio Networks, Crystal Media Networks, Dial Global Inc., Jones MediaAmerica Inc., Premiere Radio Networks and Westwood One Radio Networks.