left
right
CHART CLOSE-UP FROM THE STORY:
Clear Channel Radio Websites Overtake Yahoo's in Weekday Streaming Cume »
scroll down to read the full story
ccr-online-streaming-audience-trend-06-07.jpg

Clear Channel Radio Websites Overtake Yahoo's in Weekday Streaming Cume

Clear Channel Radio’s online unit for the first time became the top destination in streaming Cume, with 1,346,100 persons, for the all-important workday daypart, beating out the long-time leader, Yahoo’s LAUCHcast, CCR said, citing comScore and Arbitron data.

For all but one month of this year, LAUNCHcast had been the leader in the Monday through Friday, 6 AM-7 PM daypart. It had taken the top spot in Dec. ‘06 from AOL, to which it had briefly relinquished the lead in April ‘07, according to the data.

ccr-online-streaming-audience-trend-06-07.jpg

CCR, the only top music site to record an increase in usership from September (+13.1%), barely overtook LAUNCHcast. LAUNCHcast was down 12.1% during the same period.

Other sites showing decreases in weekday streaming Cume include Radio@AOL/Radio@Netscape (-13.1%) and Live365 (-1.9%).

TODAY'S MARKETINGCHARTS STORIES

55% of US Adults Have Home Broadband, but 10% Use Only Dialup

Some 55% of all adult Americans now have a high-speed internet connection at home - up from 47%...

Top 10 Travel Destination & Accommodation Websites - May 2008

Note: The Hitwise data featured is based on US market share of visits as defined by the IAB,...

Top 10 Sports Websites - May 2008

Note: The Hitwise data featured is based on US market share of visits as defined by the IAB,...

Music Ups and Downs: Online and Mobile vs. Physical; Spenders vs. Spend

Weighed down by plummeting CD sales, the global recording industry is struggling to find its footing in a...

Marketing in an Economic Downturn: Mistakes, Challenges and Opportunities

Some 60% of American Marketing Association member marketers say halting or reducing spending on key marketing programs is...