Affluents are growing – in number and in purchasing power. With a daily discretionary spend roughly twice that of the rest of the population, these individuals – who live in households with income of at least $100k – are a prized segment. But do you know how best to reach them?
Our recent Media Audience Demographics study revealed that affluents are keen media users. In this new Debrief, we delve further into affluents’ media habits by identifying, extracting, and analyzing the most relevant media usage and attitudinal data. In doing so, we’re able to construct a picture of affluents’ media habits and future trends.
Within the report, you’ll find data that:
This 25-page PDF report contains 18 high-quality charts. Enjoy these data-backed insights, leverage them to refine your media strategies, and use the charts in your pitches and presentations.
Data contained in the charts (all specific to US affluents) includes: