What’s the state of TV in the US today – and what trends are shaping its future? As the largest medium in the biggest advertising market in the world, it warrants a look.
This new MarketingCharts Debrief cuts through the array of numbers (and death knells) to present a data-backed analysis of TV consumption, advertising spend, and purchase influence. The report discusses the evolving TV industry, offering a wealth of trend data and research-based insight into new viewing behaviors. In so doing, it identifies the undercurrents shaping the industry and outlines why TV’s future hasn’t arrived yet.
Divided into 3 main sections, this Debrief:
The 73-page Debrief (PDF format) includes a 17-page reference section filled with resources for further reading and additional charts, and is accompanied by a separate folder containing all 51 charts (PNG format) discussed in the report.
The Debrief was compiled primarily from a mix of data privately-sourced from leading providers and publicly available research (some of which has previously been featured on the MarketingCharts website), and includes some results from primary research recently conducted by MarketingCharts.