Select Page

Eight in 10 marketers cite email as the best-performing medium, ahead of search and display, according to Datran Media’s second annual survey of 2,000 online marketing professionals conducted in December ’07.

datran-media-email-online-media-buy-performance.jpg

Moreover, 82% of the marketers surveyed indicated that they plan to increase their use of email marketing in 2008, and 55% of the respondents said they expect ROI from email to be higher than any other channel.

datran-media-email-use-roi.jpg

Email ROI will hit $45.65 for every dollar spent in 2008, more than twice the ROI of other mediums including search and display, said Datran Media, citing data from the Direct Marketing Association.

Among other findings of the Datran survey of online marketers:

  • Some 67% of respondents stated that email has helped boost sales through other channels. In these scenarios, email is a tool for sales as well as a media channel.
  • Search is the favored channel for complementing the email channel.

datran-media-email-other-channels-complementing-email.jpg

  • More than 80% of marketers send targeted email campaigns.

Additional findings, with charts, are available via Datran’s website.

Feel Like You're Always Playing Catchup?

Stay ahead of the curve with our free newsletter. It’s fast. It’s factual. And it’s clear

marketing charts logo

Error: Please enter a valid email address

Error: Invalid email

Error: Please enter your first name

Error: Please enter your last name

Error: Please enter a username

Error: Please enter a password

Error: Please confirm your password

Error: Password and password confirmation do not match