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Collective Intellect has issued results from its analysis of Super Bowl XLII advertiser blog buzz during and immediately after the game, reports Adrants. Among the findings:

Pepsi had the most share of voice in blog posts during and after the Super Bowl (including the Sobe spot):


The eTrade baby commercials produced the most positive sentiment across dot-com advertisers:


Hershey’s Ice Breaker commercial had negative sentiment overall, while Planter’s nut perfume spot was positive:


Advertiser buzz increase or decrease from before game compared to during and after the game:


See more Super Bowl ad coverage by Adrants.

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