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eMarketer-US-Digital-TV-Viewership-Forecast-2014-2020-Feb2016Source: eMarketer

    Notes: Digital TV viewing is projected to exceed half of the internet-using population this year for the first time, forecasts eMarketer. Some 164.5 million Americans are expected to watch TV shows online via any device at least once a month, representing 50.8% of the population. That figure is forecast to climb to 183.6 million in 2020, or 54.9% of the population.

    However, traditional TV still boasts higher numbers, per eMarketer, which notes that 205.7 million adults will watch traditional TV this year as opposed to 129.7 million watching digital TV. That gap will narrow over time as these media audiences move in opposite directions, with 202.1 million adults expected to watch traditional TV by 2018 versus 138.8 million watching streaming TV.

      Related: Advertising Channels With the Largest Purchase Influence on Consumers

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