Top 10 Online Video Streamers for March

April 15, 2009

This article is included in these additional categories:

Analytics, Automated & MarTech | Broadcast & Cable | Media & Entertainment | Television

More than 130 million unique US viewers tuned into a total of nearly 9.7 billion online video streams in March 2009, a 1.9% month-over-month viewer increase from February, according to topline video-census data released by Nielsen Online.

nielsen-online-overall-online-video-usage-march-2009.jpg

Nielsen also reports that the number of total video streams in March climbed to 9.7 billion, an 8.7% increase from 8.9 billion in February. The number of total streams per viewer was also up 6.7% to 74.4, from 69.7% in February, as was the average time per viewer, which jumped 12.6%, to 190.7 minutes.

Top 10 Video Streaming Brands

Not surprisingly, the Google-owned YouTube brand ranks #1 in terms of video streams served (5.48 billion) and unique viewers (89 million), while Hulu is in the #2 spot, with 348 million video streams and 8.9 million unique viewers. Yahoo, which has more unique viewers than Hulu but has less total streams, ranks at #3, while Fox Interactive Media and the Nickelodeon Kids and Family Network round out the top 5.

nielsen-online-video-census-top-online-brands-video-streams-march-2009.jpg

About the research: Nielsen Online’s VideoCensus combines patented panel and census research methodologies to provide a count of viewing activity and engagement A unique viewer is anyone who viewed at least one video stream during the month. A stream is a program segment. VideoCensus measurement does not include video advertising.

Chart-Library-Ad-1

Explore More Articles.

Which Skills Are Important in RevOps?

Which Skills Are Important in RevOps?

9 in 10 RevOps professionals view data analysis skills as being important, a high percentage also don’t believe they need this skill for their job.

Marketing Charts Logo

Stay on the cutting edge of marketing.

Sign up for our free newsletter.

You have Successfully Subscribed!

Pin It on Pinterest

Share This