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Facebook in Q2: Mobile Accounts For 62% of Ad Revenues; 81% of MAUs

Source: Facebook [pdf] Notes: Facebook’s advertising revenues grew by 67% year-over-year in Q2 to almost $2.7 billion, of which mobile comprised 62%, up from 41% share a year ago. Some 63% of Facebook’s more than 1.3 billion monthly active users accessed the site daily, translating to 829 million daily active users (DAUs); roughly 79% of […]

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Consumers: Email Marketing Success Depends on Brand Trust, Relevance

Consumers only have 4-5 brands that they always open emails from, details Silverpop [download page] in a study based on a survey of close to 4,000 consumers in the US, UK and Germany. With respondents averaging online purchases from only 3 brands every 3 months, it’s especially important for brands to break through the clutter […]

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How CMOs and CIOs Feel About Collaboration

Last year, 44% of global CMOs surveyed by Accenture felt that there was no need for alignment with CIOs. This year’s Accenture study of the CMO-CIO relationship finds a rapprochement of sorts, with 83% of IT executives feeling a need to align and interact with marketing (up from 77% in 2012) and 69% of marketing […]

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Social Media Sites Ranked by User Satisfaction

Source: American Customer Satisfaction Index (ACSI) [download page] Notes: Customer satisfaction with social media websites improved by 3 points year-over-year to an average score of 71 on the ACSI’s 100-point scale, which nevertheless ranks 4th-lowest of the 43 industries measured. This year, Pinterest led the social rankings with its users giving it an average score […]

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Global B2C E-Commerce Sales Forecast to Grow by 19.3% This Year

Source: eMarketer Notes: B2C e-commerce sales will grow by 19.3% this year to reach $1.47 trillion, per eMarketer’s estimates. Growth rates will slow beginning next year through the end of the forecast period (2018), for an overall compound annual growth rate of 13.8% for 2013 through 2018. While North America will account for the largest […]

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