An estimated 81 million people, or 63% of the 129 million people who access the internet via broadband in the US, watch broadband video at home or at work, according to new research conducted by Nielsen for the Cable & Telecommunications Association for Marketing (CTAM).
That number, which is as of March, increased from 70 million in September 2006 – a jump of 16%.
The analysis also showed that traditional home television ratings are minimally affected by broadband video viewing over the internet, because broadband viewing was found largely to be new viewing rather than a substitute for traditional television viewing, according to the report.
Key findings from the report include the following:
About the study: “A Barometer of Broadband Content and Its Users” looks at the relationship of broadband video consumption at home and at work to traditional television viewing behavior and presents an analysis of specific television network viewing preferences among broadband video users across all key demographics.
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