Spending on total US advertising and marketing will grow 3.9% in 2008 to reach $412.4 billion, with the advertising portion reaching $249.1 billion, according to the third annual ad spending report by Outsell, Inc., which said growth has declined from 2007’s 5.8%.
The report covers five key media types: online, print, events, TV/radio and others. Outsell surveyed 1,088 US advertisers on their spending plans for the year.
Among the significant findings:
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