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Average US Household Has 2.5 TVs

by MarketingCharts staff
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Adults Older than 65 Watch Most TV

nielsen-tv-how-much-watch-jan-2011.JPGThe average American watches 35.6 hours of TV week, or close to the equivalent of a full-time job. Looking at age demographics, Americans older than 65 watch an average of 48.9 hours of TV each week. In contrast, Americans age 2-11 watch an average of 25.8 hours of TV per week.

nielsen-tv-broadband-cable-jan-2011.JPGThe percentage of consumers with broadband internet access but no cable TV remained fairly consistent between January 2008 (3.2%) and January 2010 (3.9%). Meanwhile, the percentage of consumers with both broadband internet access and cable TV grew about 21%, from 54.8% to 66.3%. This suggests few consumers are attempting to splice their cable broadband internet access to obtain free cable TV.

Other Findings

  • 115.9 million US homes have at least one TV.
  • 104.7 million US homes are satellite and/or cable TV-ready.
  • 100.2 million US homes have a DVD player.
  • 70.6 million US homes have a VCR.
  • 65 million US TVs are HD-compatible.
  • 55.6 million US homes have digital cable.
  • 43.1 million US homes have a DVR.
  • 34.7 million US homes have satellite TV.

DVR Playback Users Have Wealthier Profile

Other recent Nielsen data indicates that comparing the demographic household makeup of prime-time US TV viewers who watch live TV, who have a DVR but watch live TV, and watch time-shifted TV within seven days after live broadcast, it is clear that households which delay the viewing of TV shows with a DVR are more likely to be wealthy.

For example, 30% of households engaging in DVR playback have an annual income of $100,000 or more, compared to about 25% of DVR households watching a prime-time show live and only 15% of all households watching live TV. Conversely, 22% of all live TV households have an annual income of less than $25,000, compared to 10% of DVR households watching live TV and 7% of households watching time-shifted TV.