Behind the Curve: Week Ended Feb. 12, 2010
Below are some links to recent research news, studies and lists from the collection of items that MarketingCharts didn’t get to writing up this week, but still may be worth a peek:
Word-of-Mouth Matters Most for Moms
TV Advertising Budgets are under Siege
Cool Email Idea: Uniting Different Content around a Common Theme
Silo-busting Media Strategy & Allocation in Three Key Steps
Super Bowl XLIV Most Watched of All Time
Which Ads (and Brands) Got the Biggest Super Bowl Bump?
Daytona 500 Advertisers Enjoy Higher Brand Recall, Likeability
Unemployment Falls to Single Digits
The 7 Secrets to Recovering Abandoned Shopping Carts
The Wine Industry Has Social Media Potential