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Comms Spending To Top $1 Trillion; Grow Faster than GDP »
Comms Spending To Top $1 Trillion; Grow Faster than GDP

Latest MarketingCharts stories

CMOs Bullish on Mobile Marketing Spending, Not So Hot on Current Performance

CMOs are ready to boost their mobile marketing budgets, and there are signs they have¬†already been¬†doing so, according to results from the latest edition of the biannual CMO Survey [pdf] from Duke University’s Fuqua School of Business. CMOs responding to the study predicted that mobile would occupy 15.6% share of their marketing budgets in 3 […]

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Budgets Limited For Multicultural Marketing Initiatives

Multicultural consumers represented 92% of US population growth between 2000 and 2014, per a recent report, and research suggests that Hispanic and Asian households will outspend non-Hispanic Whites over the remainder of their lifetimes. Yet many marketers lack a multicultural marketing initiative or significant spending on one, according to a new study [download page] from […]

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Top 100 B2B Advertisers’ Spending Trends, by Medium

Source: Kantar Media / Ad Age Notes: The top 100 B2B advertisers increased their ad spending by 0.9% in 2014, while B2B advertisers as a whole kept their spending flat for the year, reports Ad Age, based on Kantar Media data. With an estimated $4.8 billion spent on B2B ads last year, the top 100 […]

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CMOs Continue to Report Low Usage of Marketing Analytics

Source: The CMO Survey [pdf] (Duke University’s Fuqua School of Business) Notes: Just 31% of projects use available or requested marketing analytics, well within the 29-37% range seen over the past 3-and-a-half years, according to US CMOs responding to the latest edition of The CMO Survey. B2C product companies appear to be leading the pack […]

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Friday Research Wrap, 8/28/2015

Brands aren’t easing up on their email activity, with average volume across industries increasing by 16.1% year-over-year in Q2, per Experian Marketing Services’ latest quarterly benchmark report [download page]. That marks the 11th quarter of increases and the 10th consecutive quarter of double-digit volume increases. In this latest quarter, consumer products and services (+20.7%) and […]

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