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Comms Spending To Top $1 Trillion; Grow Faster than GDP »
Comms Spending To Top $1 Trillion; Grow Faster than GDP

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Which Brand Attributes Matter Most to Millennials?

Three in 10 Millennials (aged 25-34) around the world are cynical about the way brands market to them, and that figure rises above 40% in the US and UK, finds Initiative [download page] in a new study. With such skepticism evident, brands should demonstrate their commitment to social causes and emphasize attributes such as authenticity […]

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Marketers Continue to Rate Email the Most Effective Digital Marketing Tactic

The accolades keep coming in for email marketing. At various times this year, surveys have found both US and global marketers rating it the most effective digital marketing tactic and the one that delivers the best ROI. Now, a new survey report [download page] from Ascend2 and its Research Partners finds email again rated the […]

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Global Ad Spend Share Forecast, by Medium

Source: ZenithOptimedia Notes: Mobile is the fastest-growing advertising medium around the world, says ZenithOptimedia, which predicts global ad spending growth of 5.3% this year and next and 5.9% in 2016. Despite accounting for just 2.9% share of global ad spending last year, mobile is expected to capture more advertising dollars than magazines by 2016, with […]

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Twitter: TV Shows That Live-Tweet Enjoy Lift in Follower Growth Rate

Source: Twitter Notes: TV shows that live-tweet have a better follower growth rate than those that don’t, declares Twitter, with that generally true across genres and handle (show, host, and contestant, in the case of reality shows). The study also finds that shows that live-tweeted tends to see a higher overall volume of tweets than […]

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Who Are America’s Affluents, And What Are Their Top Spending Categories?

Some 67.5 million American adults lived in a household with annual income of at least $100,000 (“affluents”), a 5 million (or 8%) increase from last year, details Ipsos in its latest annual study of the affluent population. As such, 28% of the adult population can be classified as affluent, as can 23% of all US […]

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