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Marketers’ Favorite Way to Keep Track of Their Competitors’ Email Programs Is…

Marketers are using a variety of email marketing competitive tools and tactics, but none are as popular as simply signing up for competitors’ newsletters, according to a survey from eDataSource and The Relevance Group (TRG) [download page]. This is considered the most important competitive tactic used, edging analyst and market research services and tools that […]

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Broadcast TV Ad Spend Focused on Black Audiences Surges

Research has shown that media ad spending targeted to Black Americans is disproportionately small relative to their share of the US population. A new report from Nielsen [download page] indicates that while this imbalance appears to persist, there’s been one medium in which ad spending focused on black audiences has markedly grown: broadcast TV.

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Snapchat Cements Its Position As Teens’ Favorite Social Network

Snapchat is separating itself from the pack and establishing itself as the social network for teens, at least according to recent survey results from Piper Jaffray. In its latest bi-annual teen survey, Piper Jaffray found 35% of respondents naming Snapchat their favorite social platform, well ahead of the next-closest competitor, Instagram (24%).

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Here Are 2016’s Top Brands Ranked by Customer Loyalty

Google has taken over as this year’s brand loyalty leader, rising 5 spots from last year’s results to take the mantle from Netflix, which fell to 4th. That’s according to the latest annual loyalty study [pdf] from Brand Keys, which ranked customer engagement and loyalty for 635 brands across 72 categories.

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European Marketers See Critical Future Role of Data and Technology

Almost 3 in 4 marketers in the UK, France and Germany agree that marketers need to be prepared to implement new technology in order to succeed, and an equal percentage (73%) agree that marketers are expected to adapt to tech advancements to keep pace with the industry. Trouble is, only about 1 in 4 consider […]

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