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US TV Ad Spend and Influence (Updated – Q3 2013 Data) »

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One-Quarter of Premium Video Ad Views Occurred on Mobile Devices in Q1

Source: FreeWheel [download page] Notes: Premium digital video ad views continue to migrate to devices outside of desktops and laptops, per FreeWheel’s latest quarterly report, with strong growth in particular coming from smartphones, which accounted for 17% of overall views, more than double a year earlier. OTT Devices also demonstrated rapid growth year-over-year, though their […]

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Consumers’ Spending Trends, by Category

Source: Gallup Notes: Consumers are spending more on necessities such as groceries (55% spending more), utilities (45%) and healthcare (43%), with these being the three categories in which the largest percentage of survey respondents have increased their spending compared to a year ago, according to Gallup. Meanwhile, the bottom categories in terms of increased spending […]

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What’s Holding Back Further Use of Content Marketing and Native Advertising?

Most brands and agencies say that content marketing plays a significant role in their overall marketing strategy, with native advertising playing somewhat of a less significant role for the time being, according to survey results [download page] from PulsePoint and Digiday. For publishers, native and content marketing are on a more even playing field in […]

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The World’s 10 “Most-Chosen” FMCG Brands

Coca-Cola is the “most-chosen” FMCG brand in the world for the third consecutive year, chosen roughly 5.7 billion times in the 52-year period between October 2013 and October 2014, according to the latest annual rankings [pdf] from Kantar Worldpanel. In fact, 43.4% of households purchased the brand an average of 13.4 times last year; while […]

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Top Industries by Share of Digital and Mobile Ad Spend in 2015

Source: eMarketer Notes: Retail will continue to be the largest-spending vertical on US digital advertising, according to eMarketer’s latest estimates, accounting for 22% share of total spend. That would be slightly higher than the 21% share detailed by the IAB and PwC in their 2014 online ad revenues report. The retail sector is expected to […]

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