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Digital Growth to Offset Local Ad Market Declines »
Digital Growth to Offset Local Ad Market Declines

Latest MarketingCharts stories

These Social Media Behaviors Are Turning Off Your Followers

It’s a tough world out there: a recent study from Sprout Social shows that brands need to strike a very delicate balance with their social media promotions or risk losing their followers. Case in point: posting too many promotions is considered the most annoying action taken by brands on social media. But at the same […]

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TV Viewers Say OTT-Like User Interface Could Stem Cord-Cutting

About half of TV content viewers are at least considering changing cable/satellite providers or canceling their service in the next 12 months, per results of a Digitalsmiths survey [download page] of more than 3,000 adults in the US and Canada. Pay-TV providers, whose subscriber losses are widening, could seem some benefit from releasing new functionality […]

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CMOs Still Report Little Impact From Mobile & Social, But Expect Spending Growth

Chief marketing officers in the US remain bullish on the future of mobile and social media marketing, but they’re not so sure about the current impact on the bottom line. That’s according to the latest edition [pdf] of the biannual CMO Survey from Duke University’s Fuqua School of Business.

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The Typical Millennial Age Range is Fairly Wide. Within It Are Varying Social Media Preferences.

There’s no consensus view of the Millennial age bracket, but most research simply describes them as being 18-34-years old (though that doesn’t seem to change from one year to the next!). But an 18-24-year-old might have a very different lifestyle and outlook than a 30-34-year-olds – and new research from Fluent [download page] suggests that […]

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CMOs Not Making Headway With ROI Proof. And No More Willing to Use Analytics.

CMOs aren’t getting any better at demonstrating the impact of their marketing spending. Case in point: just one-third say they’ve proven the long-term impact of their spending quantitatively, according to the latest CMO Survey [pdf] from Duke University’s Fuqua School of Business, a figure unchanged from 2 years ago.

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