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Digital Growth to Offset Local Ad Market Declines »
Digital Growth to Offset Local Ad Market Declines

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As TV Viewers Time-Shift, What’s the Implication for Ad Avoidance?

TV viewers claim to spend a slight majority (53%) of their viewing time with time-shifted rather than live (47%) content, according to a recent report [download page] from Hub Entertainment Research. While that runs counter to Nielsen figures, which find live TV to be the predominant form of consumption, there’s no doubt that time-shifted viewing […]

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YouTube Stars More Influential Than Big-Screen Ones, Youth Say

Source: DEFY Media [pdf] Notes: Slightly more than 6 in 10 youth aged 13-24 would try a product or brand suggested by a YouTube star (“YouTuber”), according to results from a DEFY Media survey, while fewer than half would try a product or brand suggested by a TV or movie star. There appears to be […]

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Average Ad Spending Per Capita: US Tops List

Source: Strategy Analytics Notes: Marketers spent an average of $567 advertising to each person in the US last year, according to Strategy Analytics’ calculations, with this topping the list of global markets analyzed, ahead of Australia ($486) and Norway ($472). By comparison, ad spend per capita is much smaller in China ($35 per capita) and […]

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Connected TV Owners’ Interest in TV Commerce Activities

Source: Delivery Agent / Nielsen Notes: Roughly 7 in 10 US adults who have a TV or other device (video game console, streaming media player, DVR, DVD) connected to the internet agree that they would be interested in using their remote while watching TV ads to have a sample of a product automatically mailed to […]

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Which Digital Channels Are Marketers Best Able to Measure for ROI?

Despite increasing pressures to prove their worth, American CMOs continue to have difficulty quantitatively demonstrating the impact of their activities, according to a recent study. Now, a newly-released survey [download page] from Econsultancy and Oracle Marketing Cloud that analyzes global marketers’ ability to measure ROI from a variety of digital channels finds that there is […]

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