The forecast for emerging media spending – nearly 30% in ’08 and 26% in ’09 – by Magna’s director of Industry Analysis Brian Wieser is, understandably, more optimistic than his colleague Robert Coen’s for traditional media, reports paidContent.org.
However, Wieser projected slowing growth for several media in 2009. Among the highlights of his forecast:
About the data: Estimates and forecasts (pdf) reflect data for the United States and include media expenditures (or approximate allocations) only, and exclude marketing services and related activities such as production of creative assets.
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