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Even While Multitasking, Viewers Give TV Most Attention »

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Globally, TV Tops Search and Social as News Source

Source: Nielsen [download page] Notes: Globally, more consumers turn to TV (53%) than search engine sites (38%) and social media sites (33%) to get the news, according to a Nielsen survey fielded among 30,000 online respondents in 60 countries. While TV is a much more popular source of news among older than younger generations, it’s […]

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One-Quarter of US E-Commerce Traffic Came From Smartphones in Q3

Source: Monetate Notes: A growing share of US e-commerce traffic is coming from smartphones, reports Monetate in its latest quarterly study. During this past quarter, smartphones comprised 24.8% of traffic for the e-commerce sites analyzed, up from 17.9% during the year-earlier period. But the devices continue to lag in other metrics: traffic from computers (3.71%) […]

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Mobile Accounted For Almost One-Sixth of Retail E-Commerce Spending in Q3

Source: comScore Notes: US retail e-commerce spending grew by 15% year-over-year in Q3, marking the 20th consecutive quarter of double-digit growth, per comScore data. Mobile continued to grow at a much faster clip (70%) than desktop (8%), with the latter seeing growth below 10% for the third consecutive quarter. In sum, mobile accounted for slightly […]

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How Many Segments Should B2B Marketers Target in Their Communications?

Source: iris Notes: Some 56% of B2B marketers feel that using 3-4 target segments in their communications is manageable in order to see a return on both time and money, per results from an iris survey of 200 B2B marketers, the vast majority (83%) of whom are from companies with at least 1,000 employees. Separately, […]

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Thanksgiving Weekend 2015 Stats

Almost 6 in 10 US adults say they either definitely will (28%) or may (30%) shop this Thanksgiving weekend (Thursday through Sunday), with that figure rising to more than three-quarters of 18-24-year-olds (78%) and 25-34-year-olds (77%), per the NRF. Among those adults who plan to or may shop online or in-store this weekend, Black Friday […]

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