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Even While Multitasking, Viewers Give TV Most Attention »
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Levels of Suspicious US Web and Mobile Traffic Ease in Q2

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Smartphone Users Estimate That 1 in 6 SMS Exchanges Are With Brands

Some smartphone users are checking their devices “to obsessive levels,” says SAP in a new survey conducted by Loudhouse. On average, about two-thirds of respondents – who are aged 18-65 and hail from 12 markets – claimed to check their smartphone for new messages or activity at least every hour, with 1 in 5 doing […]

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Global Marketing Budget Sentiment in Q3

Source: Warc Notes: Global marketing budget optimism dipped a little quarter-over-quarter in Q3, but remains positive, with September marking the 21st consecutive month of budget improvement. Not surprisingly, marketers are most pessimistic about traditional media, with print and radio seeing the biggest budget contractions and TV mostly flat. Online and mobile, by contrast, are growing […]

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How Do Senior Marketers Define Customer Centricity?

The attributes that best define customer centricity are a senior management team committed to understanding the customer, functional alignment in support of a holistic customer experience strategy and a corporate culture that prioritizes customer satisfaction, according to a new study from the CMO Council and SAP. But while organizational processes must be in place to […]

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US Ad Spend Trends, by Medium, in Q2 2014

US ad spending inched up by 0.7% year-over-year in the second quarter to reach $35.6 billion, dragging down the growth rate for first-half expenditures to 3.1%, per the latest quarterly figures from Kantar Media. The analysis notes that Olympic advertisers reined in spending by 4% year-over-year during Q2, while those not advertising during the Olympics […]

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