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US Digital Marketers on the Impact of Encrypted Data on Content Marketing

Source: Acronym Media / Forrester Consulting [download page] Notes: Among US digital marketers who use keyword data to inform content and digital marketing efforts, most (59%) do so to inform paid media efforts and to understand customer intent (51%). When asked about the impact of encrypted data, almost two-thirds said it will negatively impact their […]

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B2B Content Marketing: What’s Changed, and What Hasn’t?

The Content Marketing Institute (CMI) and MarketingProfs have today released their latest annual report looking at content marketing trends among B2B marketers in North America. As the fifth annual report covering this area (2013 coverage here; 2012 here; 2011 here), the study allows for some comparisons to years past – but also includes new insights […]

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US College Student Demographics in 2013

The number of Americans enrolled in college (undergraduate and graduate) declined by almost half a million for the second consecutive year in 2013, details the US Census Bureau in a recent data release. Those two years of declines come after a period of expansion between 2006 and 2011 that saw net enrollment levels grow by […]

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US E-Commerce Benchmarks, by Device, in Q2 2014

Source: Monetate Notes: Tablets (2.67%) continued to far outpace smartphones (0.94%) in conversion rates in Q2 (as they did in Q1), with the average conversion rate for tablet visitors being almost as high as the rate for desktop visitors (2.98%). Of note, though, smartphone traffic exceeded tablet traffic for the first time in Q2, at […]

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Most Influential Company Communications Surrounding Positive Societal Impact

Source: Vanessa DiMauro and Don Bulmer in conjunction with The Society For New Communications Research Notes: Consumers’ purchase decisions are influenced far more by communications that show that a company takes care of its employees than they are by messaging about companies donating profits or employee time to charities. Consumers report, though, that the messaging […]

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