Nearly 70% of the audience in bars where i-am TV operates reported viewing the network’s extreme sports programming, two-thirds of viewers recalled seeing advertising and one-third recalled brand-specific commercial, according to a study conducted by Arbitron for i-am TV.
“We designed our programming specifically for young adult viewers in a bar environment. Three out of four viewers interviewed said our extreme sports programming was interesting to them. Nearly half said they would like to see more screens featuring i-am TV in the bar,” said Todd Martin, CEO of Denver-based i-am TV.
Targeting the 21-34 audience, i-am TV is an out-of-home (OOH) digital entertainment network of video programming delivered via satellite to a network of high-definition (HD) large-panel TV’s in sports, neighborhood and college bars.
Among the findings:
The demographics of the i-am TV audience
Level of viewing and content recall
Ad recall and acceptance
i-am TV also incorporates mobile technology, including SMS, MMS and live text-to-screen polling.
About the study: The custom study conducted by Arbitron included 470 interviews with randomly selected patrons age 21 or older in eight bars across New York, Illinois, Colorado and Texas that carry i-am TV. All respondents had been in the bar for at least one hour.
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