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How Consumers Form Their Impressions of Companies

The quality of a company’s products and services is by far the most important factor for consumers when they form their impressions about a company, finds a recent study by Vanessa DiMauro and Don Bulmer in conjunction with The Society For New Communications Research. While quality is also the top factor that builds consumer loyalty […]

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Instagram Use Remains Heavily Concentrated Among Youth

Source: GlobalWebIndex (GWI) Notes: 1 in 5 internet users around the world aged 16-64 have an Instagram account as of Q2 2014, says GWI, up from 15% in the year-earlier period. Among active Instagram users in that age range, 41% share are in the 16-24 bracket and another 35% share are in the 25-34 demo, […]

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Digital Circulars Said Top Ad Channel Influencing Parents’ In-Store CPG Decisions

Source: G/O Digital [download page] Notes: Digital circulars have more of an influence on parents’ in-store food and beverage product decisions than a variety of other advertising types including newspaper ads, PPC, direct mail, and TV, finds G/O Digital in its latest study. Separately, the survey reveals that that parents want the ability to clip […]

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Why Do Consumers Open Emails From Brands?

Email is a powerful form of brand communication and a key purchase influencer. But despite its effectiveness as a digital marketing tactic, many marketers struggle with low subscriber engagement rates, and only half of anĀ average email list is active. So how can email marketers take the first step to conquering the inbox by driving more […]

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Netflix Streaming Hours Up, But Users Report No Impact on Regular TV

US Netflix subscribers’ total streaming hours have almost tripled from 1.8 billion in Q4 2011 to 5.1 billion in Q2 2014, reports The Diffusion Group (TDG), and per-subscriber streaming internationally has increased from 28.3 to an estimated 46.6 hours per month. But while the typical Netflix user might be streaming for one-and-a-half hours per day, […]

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