Hulu Video Viewers Increase 42% in February

Hulu Video Viewers Increase 42% in February

US internet users viewed 13.1 billion online videos during February 2009, representing a 12% decline over January, according to data from comScore’s Video Metrix service. The dip was primarily because February has three fewer days.

As in past months, YouTube.com comprised the largest share within the US market, accounting for 41% of online videos viewed and just under 100 million unique viewers.

Google Sites Holds onto VideoLead, Hulu Joins Top 5

In February, Google Sites continue to rank as the top US video property with 5.3 billion videos viewed (a 41% online video market share), with YouTube.com accounting for more than 99% of all videos viewed at the property.

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Fox Interactive Media ranks second with 463 million videos (3.5%), followed by Yahoo Sites with 353 million (2.7%), Hulu.com with 333 million (2.5%) and Microsoft Sites with 259 million (2.0%).

Hulu climbed two positions in the ranking to #4, after experiencing a 33% jump in video views on the heels of its Super Bowl commercial at the outset of the month.

Hulu Reaches One-Quarter of Total internet Video Viewer Population

More than 145 million US internet users watched an average of 90 videos per viewer in February. Google Sites maintained its lead with nearly 100 million viewers during the month, representing 69% of those who watched video.

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Fox Interactive ranked second with 53.8 million viewers, followed by Yahoo Sites (41.8 million), and Hulu (34.7 million). Of the top 10 video properties, Hulu experienced the largest increase in unique viewers compared with January, growing 42% to 34.7 million viewers.

Other February online video statistics:

  • 75.5 percent of the total US internet audience viewed online video.
  • The average online video viewer watched 312 minutes of video (more than 5 hours)
  • 98.8 million viewers watched 5.3 billion videos on YouTube.com (53.8 videos per viewer).
  • 41.2 million viewers watched 384 million videos on MySpace.com (8.5 videos per viewer).
  • The duration of the average online video was 3.5 minutes.