Chart close-up from:
IBM: ‘End of Advertising as We Know It’ »
IBM: ‘End of Advertising as We Know It’

Latest MarketingCharts stories

Would Consumers Save Money With À-La-Carte TV Packages?

There’s been a lot of buzz in recent years about à-la-carte packages, where consumers can choose their own channels. This is based on cost concerns with current pay-TV packages along with research indicating that viewers watch only a small fraction of the channels available to them. But would consumers actually save much money by building […]

Read more »

Here’s How Marketers Are Measuring the Success of Their Brand Marketing Efforts

Marketers are using a variety of metrics and KPIs to measure the impact of their brand marketing activities, per results from an OnBrand Magazine study [download page]. In surveying more than 560 global brand managers and CMOs, the report finds that new customer acquisition (75%) and social media engagement (72%) are the primary means used […]

Read more »

As Digital Ads Become More Expensive, How Can They Be Improved?

Marketing budgets have been pouring into digital media in recent years as advertisers try to maintain pace with consumers’ new behaviors. But digital advertising has seen its share of problems, from viewability to transparency and fraud. Several digital ad formats also frustrate consumers due to their interruptive nature. So how can online ads be improved? […]

Read more »

Only 1 in 3 B2B Buyers Willing to Share Phone Number in Exchange for Content

B2B buyers are, in large part, willing to share their name, company and email address in exchange for content (95%), and even their job title or industry (85%), per results from a Demand Gen Report (DGR) study [download page]. But getting them to divulge their phone number is a different story, as just one-third of respondents […]

Read more »

Surprise: Trust in Advertising on the Rise?

In a somewhat surprising twist given what seemed to be current attitudes towards advertising, new survey data suggests a large shift towards greater trust in ads! To wit, a 2014 survey from YouGov found a little over half the general population (56%) believing that the ads they saw, read or heard were honest. In the […]

Read more »