left
right
CHART CLOSE-UP FROM THE STORY:
IPTV Deployments Up 179% as Broadband Keeps Growing Strong »
scroll down to read the full story
dsl-forum-iptv-growth-worldwide.jpg

IPTV Deployments Up 179% as Broadband Keeps Growing Strong

The number of people using IPTV services increased 179% within 12 months (ended 30 June 2007), and DSL continues to dominate broadban-access technology, accounting for almost 66% of subscribers, according to data from Point Topic.

The DSL Forum announced the worldwide broadband and IPTV statistics at the Broadband World Forum Europe this week in Berlin.

Among the IPTV-related stats:

  • Europe added over three million subscribers in the 12 months ended 30 June 2007, making it the strongest market both in terms of growth (231% in 12 months) and total subscriber numbers (almost five million as of June 30).
  • Over eight million people are now connected to IPTV services.

dsl-forum-iptv-growth-worldwide.jpg

“Top markets like France (2,550,000 customers) and Hong Kong (938,000 customers) show that IPTV can be deployed rapidly to large numbers of subscribers if the market conditions are right,” said Point Topic Senior Analyst John Bosnell.

“On the demand side, competitive and clear bundle pricing and content deals will help to attract customers to IPTV services, while on the supply side making IPTV easier to install and develop will help to deliver IPTV services to a wider subscriber base.”

Among the broadband-related stats:

  • DSL remains the most popular access technology, with over 200 million of the world’s 313 million broadband subscribers connecting via DSL:

dsl-forum-iptv-broadband-access-technology.jpg

  • The global market share of broadband technologies remains largely unchanged from December 2006, with almost 22% of subscribers using cable, and just over 10% using FTTx.
  • Western Europe continues to have the most broadband users, with 72 million of the 86 million broadband subscribers using DSL, followed by North America:

dsl-forum-iptv-growth-by-region-2q07-vs-2q06.jpg

  • The Eastern Europe DSL market, while small (less than 14 million), is the region with the strongest growth (over 60% in the 12 months to 30 June 2007). 
  • The USA has the most broadband subscribers (over 63 million), but China tops the DSL subscriber share with over 44 million of its 59 million broadband users connected via DSL:

dsl-forum-top-10-countries-broadband-access-by-technology.jpg

  • 15 countries now have over three million DSL subscribers, and 29 have over one million subscribers, with Portugal passing the one million mark in the second quarter of 2007.

“Today’s figures highlight that services such as IPTV, which have held the promise of increased revenues and reduced subscriber churn for a number of years, are finally becoming a reality for millions of people,” said Robin Mersh, CEO at the DSL Forum.

TODAY'S MARKETINGCHARTS STORIES

Cause-Related Ads Get More Attention, May Increase Sales up to 74%

Cause-related marketing can increase sales as much as 74% in certain consumer-goods categories, and consumers spend twice as...

Online Sports Fans at Work Jump 26%, Women Drive Growth

The number of unique visitors to online sports destinations from work increased 26% over last year, growing from...

Websites of Traditional Media Worth $15MM to $450MM

Although websites of newspapers are typically more developed than those of radio and television and have greater value,...

More than Half of Brits Prepared to Haggle over Retail Prices

In light of the current credit crunch, more British adults are choosing to haggle over the price of...

Top 10 Travel Destination & Accommodation Websites - August 2008

Note: The Hitwise data featured is based on US market share of visits as defined by the IAB,...