70% of tablet-owning parents with children under 12 say their kids use the device, with the most popular activity being to play downloaded games (77%), according to data released in February 2012 by Nielsen. Other ways in which parents report their kids using tablets include for educational purposes (57%), for entertainment while traveling (55%), to watch TV shows/movies (43%), and for entertainment at a restaurant/event (41%), though communicating with friends/family on the device is less common (12%).
About the Data: The Chief Marketer survey was conducted in November and December 2011 and was completed by 833 marketing professionals in all verticals of B2B and B2C marketing. The NRF results are based on a survey of 247 retail executives from various sectors. The Schnucks Listens survey was based on responses from about half of the more than 13,000 grocery shoppers that comprise the Schnucks Listens research panel. The NGA survey was conducted by SupermarketGuru.com on its website in November and December 2011. 1,805 chief household shoppers completed surveys.
Topics: Analytics & Automated, Business-to-Business, Data-driven, Email, Food & Restaurants, Media & Entertainment, Men, Mobile Phone, Online, PR, Radio, Retail & E-Commerce, Social Media, Technology, Television, Trade Shows & Events, Videogames, Women, Youth & Gen X
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